April 22, 1986 |
The wet head is no longer dead. And Sebastian International, a Woodland Hills-based hair-care company whose best-selling products are called Shpritz, Shpritz Forte and, of course, Wet, is capitalizing on the trend. The company has become a hair-care leader by touting its products as a necessity for a certain contemporary look in hair styles. "They're hot, probably the hottest in the business," said Mary Atherton, editor of Modern Salon, a trade magazine that carries advertising from the company.