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John Sebastian Cusenza

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BUSINESS
September 8, 1992 | MICHELE LINGRE, SPECIAL TO THE TIMES
In the mid-1980s, John Sebastian Cusenza, founder and president of the hair-care and cosmetics company Sebastian International Inc., abandoned several of his products that contained harmful or polluting ingredients such as ammonia. Instead, he started marketing products that were more environmentally sensitive. He chose the Rainforest Foundation--a high-profile charity that fights the destruction of the Amazon rain forest--to be a symbol of Sebastian International's new "green" image.
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BUSINESS
September 8, 1992 | MICHELE LINGRE, SPECIAL TO THE TIMES
In the mid-1980s, John Sebastian Cusenza, founder and president of the hair-care and cosmetics company Sebastian International Inc., abandoned several of his products that contained harmful or polluting ingredients such as ammonia. Instead, he started marketing products that were more environmentally sensitive. He chose the Rainforest Foundation--a high-profile charity that fights the destruction of the Amazon rain forest--to be a symbol of Sebastian International's new "green" image.
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BUSINESS
April 22, 1986 | ALAN GOLDSTEIN, Times Staff Writer
The wet head is no longer dead. And Sebastian International, a Woodland Hills-based hair-care company whose best-selling products are called Shpritz, Shpritz Forte and, of course, Wet, is capitalizing on the trend. The company has become a hair-care leader by touting its products as a necessity for a certain contemporary look in hair styles. "They're hot, probably the hottest in the business," said Mary Atherton, editor of Modern Salon, a trade magazine that carries advertising from the company.
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