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John Whitledge

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April 3, 2005
Although stylish, sophisticated looks are making a comeback in urban areas across the country, it's surprising to learn that the movement has taken hold amid Orange County's laid-back surf and skate culture. "Men forgot how to dress for about a decade and a half. The '90s were super-sized fashion--men pretending to be boys in oversized cargo pants, sweatshirts and baseball caps," says Jade Howe, 39, who grew up in Laguna Beach and now lives and works out of his loft in downtown Santa Ana.
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March 23, 2008 | Adam Tschorn
They're still repairing the stiletto divots in the mayor's backyard. But that's what you get when you invite the fashion crowd over for a party. Mayor Antonio Villaraigosa opened the back lawn of his official residence in Windsor Square to celebrate the fashion industry in L.A. and Earth Pledge, a group that raises the eco-consciousness of businesses.
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June 21, 2009 | BOOTH MOORE, FASHION CRITIC
It was a big night for Los Angeles last Monday at the Council of Fashion Designers of America Awards, the apparel industry equivalent to the Oscars. Rodarte designers Kate and Laura Mulleavy, who started making dresses in their parents' guest house in Pasadena just four years ago, took the womenswear designer of the year award.
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September 9, 2007 | Emili Vesilind, Times Staff Writer
JOHN WHITLEDGE, founder and creative director of the New England preppy-meets-Orange County surfer label Trovata, is behind the wheel of a sporty little electric boat called a Duffy, motoring across Newport Harbor toward the company's newly opened, first-ever boutique. The short trip from his office to the store is much faster by car, but when it comes to Trovata, Whitledge has always preferred the scenic route, choosing to grow the brand slowly.
ENTERTAINMENT
December 2, 2005 | Booth Moore, Times Staff Writer
Rev up your shopping engines. Divine Design, the holiday bazaar where you can empty your wallets for a good cause -- Project Angel Food, which provides daily meals to people in Los Angeles County living with HIV/AIDS and other serious illnesses -- is back. The annual event is open at Barker Hangar in Santa Monica, with discounts of 50% or more off housewares and clothing items ranging from a $45,000 diamond and sapphire Maurice Lacroix watch to $2.
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March 7, 2010 | By Max Padilla, Special to the Los Angeles Times
After two years in New York, designers Sam Shipley and Jeff Halmos are returning to L.A. to meet and greet customers as they launch their new spring collection at Confederacy on March 18. "It's fun coming back to L.A.," Halmos says. "I've been back only once for a quick weekend trip. We can listen to LL Cool J's ‘Going Back to Cali' on the way." Along with John Whitledge and Josia Lamberto-Egan, Halmos and Shipley founded Trovata eight years ago in Newport Beach. After winning the CFDA Swarovski Perris Ellis award for menswear in 2006, the duo left the label — now designed by Whitledge — but they retain an ownership stake in Trovata in addition to designing the Shipley & Halmos line.
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April 19, 2009 | BOOTH MOORE, FASHION CRITIC
The power of shoes. It's something most women and many men understand completely. And it is what transformed the young, shaggy-haired, rope-bracelet-wearing entrepreneur Blake Mycoskie into a visionary business leader hobnobbing with former President Clinton and Nobel Peace Prize winner Desmond Tutu in less than three years. The 32-year-old founded Toms Shoes based on the simple idea that for every pair of his canvas shoes you buy, a pair is given to a child in need.
ENTERTAINMENT
December 10, 2004 | Booth Moore, Times Staff Writer
Score another point for West Coast fashion. Two L.A. designers are among the winners of the Ecco Domani Fashion Foundation award, a prize that comes with a $25,000 grant to produce a runway show during New York's Fashion Week in February. Jasmin Shokrian's sculptural garments appeal to artsy types, or "galleristas," as she calls them.
ENTERTAINMENT
February 10, 2006 | Booth Moore, Times Staff Writer
Anyone who lost faith that American designers can change the direction of fashion had a come-to-Jesus moment on Tuesday. The buzz word coming off last season may have been "minimalism," but its master, Narciso Rodriguez, presented a knockout fall collection that turned minimalism on its head with unlikely fabric combinations and mod color-blocking, glass beads and plastic paillettes.
MAGAZINE
February 26, 2006 | Sorina Diaconescu, Sorina Diaconescu is an editor at Hollywood Life who has written for Fashion Wire Daily and West.
Three months after they stunned the fashion world by winning a prestigious industry award for new talent, the founders of Trovata were holed up in SoHo, auditioning models. Eyeing one contender's knee-locked trot, head designer Sam Shipley said with a snort, "There is absolutely nothing sexy about that. Not one thing." Then he muttered to himself, "I don't get it. Why do you need to do runway shows? Can't you just show the damn clothes on a rack?" They couldn't.
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