Jones Juke Joint Company

Carl Jones, co-founder of Cross Colours--a hip but poorly managed urban clothing label that went out of business four years ago--is attempting a comeback. Jones has launched Juke Joint, an apparel line that includes shirts, sweaters, vests and dark-colored jeans. Two chains--Miller's Outpost and Mr. Raggs, which operates in the Midwest and Northwest--plan to test the line in 10 stores each. Jones has a marketing strategy, but this time he isn't relying solely on rap artists.

Carl Jones, co-founder of Cross Colours--a hip but poorly managed urban clothing label that went out of business four years ago--is attempting a comeback. Jones has launched Juke Joint, an apparel line that includes shirts, sweaters, vests and dark-colored jeans. Two chains--Miller's Outpost and Mr. Raggs, which operates in the Midwest and Northwest--plan to test the line in 10 stores each. Jones has a marketing strategy, but this time he isn't relying solely on rap artists.