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Joni Marie Barr

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September 17, 1989 | ZAN DUBIN
They are the backbone of arts organizations, providing up to 90% of the audiences and of the revenues. Most are fiercely loyal and willing to volunteer their support, such as subscriber Betty Rockwell has done for years at the Pasadena Symphony. But some are fickle, as the Master Chorale of Orange County is discovering as the novelty of its new home at the Performing Arts Center wears off. Even the mighty Los Angeles Philharmonic has a 25% annual subscriber turnover rate.
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ENTERTAINMENT
September 17, 1989 | ZAN DUBIN
They are the backbone of arts organizations, providing up to 90% of the audiences and of the revenues. Most are fiercely loyal and willing to volunteer their support, such as subscriber Betty Rockwell has done for years at the Pasadena Symphony. But some are fickle, as the Master Chorale of Orange County is discovering as the novelty of its new home at the Performing Arts Center wears off. Even the mighty Los Angeles Philharmonic has a 25% annual subscriber turnover rate.
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