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Juanita S Foods Company

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March 11, 1996 | EALENA CALLENDER, TIMES STAFF WRITER
When George de la Torre took over his late father's fish cannery more than 20 years ago, he gambled that the company's future was in menudo, not mackerel. His first step was to eliminate the fish operation and devote the entire business to the manufacture of the popular Mexican stew, thinking it would be a sure seller in Los Angeles' large Mexican American community. What he didn't bargain for was that few people believed canned menudo could be as good as homemade.
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BUSINESS
March 11, 1996 | EALENA CALLENDER, TIMES STAFF WRITER
When George de la Torre took over his late father's fish cannery more than 20 years ago, he gambled that the company's future was in menudo, not mackerel. His first step was to eliminate the fish operation and devote the entire business to the manufacture of the popular Mexican stew, thinking it would be a sure seller in Los Angeles' large Mexican American community. What he didn't bargain for was that few people believed canned menudo could be as good as homemade.
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