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Jugular Inc

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April 13, 2000 | LESLIE EARNEST, TIMES STAFF WRITER
Michael Lajtay plucked the word "jugular" from the air and then started building a business around it. The Huntington Beach resident figured the word's go-for-the-throat imagery would appeal to the thrill-seeking extreme sports crowd. So he plunged into the hotly competitive $115-billion licensing industry, forming Jugular Inc., creating an eye-popping logo and making plans to plaster the trademarked Jugular name on everything from toys to taco sauce.
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BUSINESS
April 13, 2000 | LESLIE EARNEST, TIMES STAFF WRITER
Michael Lajtay plucked the word "jugular" from the air and then started building a business around it. The Huntington Beach resident figured the word's go-for-the-throat imagery would appeal to the thrill-seeking extreme sports crowd. So he plunged into the hotly competitive $115-billion licensing industry, forming Jugular Inc., creating an eye-popping logo and making plans to plaster the trademarked Jugular name on everything from toys to taco sauce.
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