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March 18, 1999 | GREG JOHNSON, TIMES STAFF WRITER
O.J. Simpson, who once pitched rental cars for Hertz, is returning to commercials in ads for a new lawyer-referral service based in New York. Simpson, whose 1995 murder trial generated front-page news, appears in commercials that urge consumers needing legal representation to dial a toll-free telephone number. But whether consumers view Simpson's role as a publicity stunt or as a bona fide spokesman for the start-up company remains to be seen.
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BUSINESS
March 18, 1999 | GREG JOHNSON, TIMES STAFF WRITER
O.J. Simpson, who once pitched rental cars for Hertz, is returning to commercials in ads for a new lawyer-referral service based in New York. Simpson, whose 1995 murder trial generated front-page news, appears in commercials that urge consumers needing legal representation to dial a toll-free telephone number. But whether consumers view Simpson's role as a publicity stunt or as a bona fide spokesman for the start-up company remains to be seen.
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