November 25, 2013 |
Last spring, CoverGirl announced a makeup line called the Capitol Collection, a marketing tie-in with the "Hunger Games" film franchise, based on the novels by Suzanne Collins. The makeup is supposed to draw its users closer to the world of Panem, where Katniss Everdeen (Jennifer Lawrence) must fight to the death against other teenagers who have been forced by the powerful Capitol to participate in the nation's annual blood sport. Lionsgate, the studio responsible for the films, is promoting "Hunger Games: Catching Fire" and CoverGirl makeup with a website, Capitol Couture . The site is a visually stunning, in-character spectacle, with contributors pretending to work for, and live in, the Capitol.
November 21, 2013 |
When the receipts are tallied for "The Hunger Games: Catching Fire," heroine Katniss Everdeen and her famed arrows will likely hit a box-office bull's-eye. The film starring Jennifer Lawrence is forecast by some to sell as much as $180 million in tickets for its U.S. debut this weekend, which would be the biggest opening of the year. If it delivers as expected, "Catching Fire" will buck the recent trend in which films based on young adult books have fizzled. In the last 18 months, Hollywood adaptations of "Ender's Game," "Beautiful Creatures," "Mortal Instruments," "The Host" and others have failed to ignite with audiences, scuttling hopes of moneymaking new franchises.
November 21, 2013 |
The saga of Katniss Everdeen will bring the masses into its arena this weekend as "The Hunger Games: Catching Fire" arrives in theaters, easily unseating "Thor: The Dark World" for the top box-office spot. Lionsgate's "Hunger Games" sequel, which will open in 4,100 theaters starting with Thursday night showings, is expected to take in as much as $180 million through Sunday, according to people who have seen pre-release audience surveys. Lower estimates for the Jennifer Lawrence-starring movie put it at between $150 million and $170 million.
November 20, 2013 |
Second movies in a series can be such a comfort: We already know the key characters, we have a sense of where the plot is going, we just have to hang on and enjoy the thrills. Which is what happens with "The Hunger Games: Catching Fire. " An effective piece of melodramatic popular entertainment that savvily builds on the foundation established by the first "Hunger Games" movie, "Catching Fire" layers in increased visual brio while remaining faithful to the essence of a trilogy popular enough to have more than 50 million copies in print.
November 19, 2013 |
After riding through Rome, London, Berlin, Madrid and Paris for glitzy premieres and packed junkets, Jennifer Lawrence and “The Hunger Games: Catching Fire” posse made its much-anticipated stop at the Nokia Theatre in downtown Los Angeles on Monday, premiering the Katniss Everdeen movie in the U.S. ahead of its release Thursday. Directed by Francis Lawrence, the new film follows Katniss (Jennifer Lawrence) as she returns to District 12 after her victory at the end of “The Hunger Games” and finds her life has grown a lot more complicated.
November 15, 2013 |
There are weeks when popular culture functions as if unified by a single, invisible thread, powered ever forward by ego, ambition and staggering sums of cash. At other times, the culture seems to operate in a continuous feedback loop , trumpeting and repeating perceived glories ad infinitum. This past week was governed by a kind of glorious mirroring; call it the place where entertainmentdom's parallel lines appeared to meet. How else could you possibly explain a span of days heralding the announcement of not one but two separate movie productions based on the Greek demi-god Hercules ?