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Kcdx Radio Station

BUSINESS
May 1, 2006 | By Charles Duhigg,
The cult of the mysterious KCDX-FM started innocently enough. Bill Keeling, a 51-year-old respiratory therapist, found the Arizona radio station when his daughter fiddled with his car stereo. Lynn Richeson, a graphic designer, fell in love with it when she heard a song for the first time in 30 years. One man became an acolyte after he rented a car in Phoenix and all the radio buttons were set to 103.1.

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