NEWS
June 14, 2011 | By Marissa Cevallos, HealthKey / For the Booster Shots blog
FDA to Kellogg: One of your facilities is contaminated with listeria. Clean it up. That’s the gist of a warning letter, dated June 7, the Food and Drug Administration sent to Kellogg after a February inspection of a cookie plant found Listeria monocytogenes , the bacteria that causes the food poisoning listeriosis . The Augusta, Ga. plant makes various Keebler and Famous Amos cookies. The agency didn’t find the pathogen in any Kellogg foods, but on and around conveyor belts in the production line.
FOOD
March 2, 2011 | By Amy Scattergood, Special to the Los Angeles Times
Almost half a century ago, in an epiphanic moment of marketing genius, Kellogg's is credited with inventing the Pop-Tart. Your very own individually wrapped piece of pie. In a toaster. Since that happy occasion, the Pop-Tart has become a part, literally, of the pop culture landscape: Milton the talking toaster, if you watched commercials in the '70s, or more recently last year's Times Square Pop-Tart pop-up shop. Devotees of the Pop-Tart may also remember an old Dave Barry story, in which the humorist set a strawberry Pop-Tart on fire in his toaster, just to prove he could.
CALIFORNIA | LOCAL
July 27, 2010 | By Carla Rivera, Los Angeles Times
Cal Poly Pomona announced Monday that it has been awarded a $42-million cash gift — the largest such donation in the history of California State University — by the W.K. Kellogg Foundation, whose cereal magnate founder established an Arabian horse ranch in the hills that is now part of the campus. The grant will be given over five years, beginning with an initial $10 million in August, followed by yearly awards of $8 million, officials said. The money will be used to increase the enrollment of first generation college students, recently emancipated foster youth, military veterans and other underrepresented populations in Southern California.
BUSINESS
June 3, 2010 | Reuters
Kellogg Co has agreed to drop advertising claims that Rice Krispies will strengthen children's immune systems, the U.S. Federal Trade Commission said on Thursday. Kellogg had agreed in February 2009 to stop claiming that its Frosted Mini Wheats were "clinically shown to improve kids' attentiveness by nearly 20 percent." In an advertising campaign that began in about July 2009, Kellogg began advertising on cereal boxes that Rice Krispies "now helps support your child's immunity."
BUSINESS
November 5, 2009 | Associated Press
BATTLE CREEK, Mich. -- Kellogg says it will pull health claims from its Rice Krispies cereal box due to the public's growing concern about swine flu. The food company began adding antioxidants to the cereal last year and noted on the cereal box that these antioxidants help support the immune system. But Kellogg said Wednesday it will phase the message out of its packages over the next few months, given the public attention on swine flu. It will not alter the ingredients in the cereal.
BUSINESS
November 1, 2009 | Times Staff and Wire Reports
Signs of an improving economy might be in your kitchen or bathroom cupboards. Consumers are showing a willingness to pay a little more to get big-name brands, including Colgate toothpaste, Kellogg's Frosted Flakes and Gillette Fusion shavers. That's good news for the economy and the multibillion-dollar companies that make those products and have been battling to keep shoppers from trading down to store brands to save money. Procter & Gamble Co., Colgate-Palmolive Co. and Kellogg Co. all gave upbeat earnings reports last week and even stronger outlooks for next year.