CALIFORNIA | LOCAL
January 10, 1988 |
Employers used to call them over the hill, but now they're "mature workers," and they fast are being recruited by personnel departments that once all but shunned them. They are senior citizens. Fast-food restaurants, faced with a shrinking pool of teen-age workers, are aiming their hiring campaigns at the older worker, often retired people trying to supplement their Social Security income.
July 10, 1987 |
After years of offering bigger entrees with names like the Whopper and Chicken-On-a-Bun, some fast-food operators have become imitators of the thriving White Castle hamburger chain, which sells a tiny 32-cent burger in the East that's achieved cult status. Burger King, which has been trying to overhaul its image following ineffective marketing efforts, announced this week that its 1,200 outlets throughout the United States will begin offering mini-cheeseburgers it calls Burger Bundles.
August 28, 1987 |
One of the more memorable television commercials of the year, titled "The New Kid," chronicles the experiences of an old-timer during his first day on the job at a McDonald's restaurant. He ends the day telling his wife: "I don't know how they ever got along without me." More "Now Hiring" signs are in evidence at some businesses, and more near- and past-retirement-age men and women are responding.
November 2, 1993 |
Big Mac is boning up for a home delivery attack. So are Kentucky Fried Chicken, Subway and El Pollo Loco. As fast as you can phone or fax your request, these familiar fast-food names are starting to deliver--to the home or the office. Pizza parlors that long reigned as kings of home delivery are suddenly competing with the big names in burgers and chicken. For now, most of the big chains are watching closely while their franchisees experiment with delivery.