March 9, 1989 |
If you want to know what the average American is thinking, marketing experts say, head for Des Moines. It seems that residents of the Iowa capital are surveyed by phone more often per capita than people anywhere else in the nation, according to a Connecticut company that sells phone numbers to market researchers. "Des Moines is considered kind of average, your typical U.S. metro kind of thing," said Beth Wallace, a spokeswoman for Survey Sample Inc. "Our customers want average metro areas."
June 23, 1993
* Tod Pulsifer has been appointed vice president of sales for the electronic imaging division of Toshiba America Information Systems Inc. in Irvine. Pulsifer, who joined Toshiba in 1982, was previously a director of sales and marketing for the division. * Darryl Walker has been appointed vice president of HA-LO Industries Inc. with responsibility for sales, customer service and new business development in California. He will be based in the Irvine office of the Niles, Ill.
May 5, 1987 |
Church's Fried Chicken, which has been the subject of takeover speculation in recent months, received a buyout offer valuing the company at about $469 million, the nation's second-largest fast-food chicken operation said Monday. The San Antonio-based concern received the offer from a private investment group that includes Church's former president and chief executive, Richard F. Sherman. Sherman resigned his positions in February after announcing an interest in buying Church's.
July 9, 1986 |
Responding to pressure from attorneys general in California and 11 other states, five of the nation's largest fast-food restaurants have agreed to disclose to consumers what's in their food, state officials announced Tuesday. Burger King, Jack-in-the-Box, Kentucky Fried Chicken and Wendy's restaurants agreed to disclose calorie counts, ingredients and food additives, as well as protein, carbohydrate, cholesterol and sodium levels of their food in company-owned outlets.
CALIFORNIA | LOCAL
January 10, 1988 |
Employers used to call them over the hill, but now they're "mature workers," and they fast are being recruited by personnel departments that once all but shunned them. They are senior citizens. Fast-food restaurants, faced with a shrinking pool of teen-age workers, are aiming their hiring campaigns at the older worker, often retired people trying to supplement their Social Security income.
July 10, 1987 |
After years of offering bigger entrees with names like the Whopper and Chicken-On-a-Bun, some fast-food operators have become imitators of the thriving White Castle hamburger chain, which sells a tiny 32-cent burger in the East that's achieved cult status. Burger King, which has been trying to overhaul its image following ineffective marketing efforts, announced this week that its 1,200 outlets throughout the United States will begin offering mini-cheeseburgers it calls Burger Bundles.
August 28, 1987 |
One of the more memorable television commercials of the year, titled "The New Kid," chronicles the experiences of an old-timer during his first day on the job at a McDonald's restaurant. He ends the day telling his wife: "I don't know how they ever got along without me." More "Now Hiring" signs are in evidence at some businesses, and more near- and past-retirement-age men and women are responding.