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Kentucky Fried Corp

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BUSINESS
June 12, 1991 | CHRIS WOODYARD, TIMES STAFF WRITER
Fast-food executives are hoping to make big sales gains by selling smaller products. The latest convert is Irvine-based Taco Bell Corp., which on Tuesday announced a national rollout of miniaturized, 39-cent Mexican food items that have been test-marketed in Southern California, among other locations. In making its announcement, Taco Bell joins Burger King and fellow Pepsico subsidiary Kentucky Fried Chicken in trying to increase traffic with downsized, low-cost menu items.
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BUSINESS
June 12, 1991 | CHRIS WOODYARD, TIMES STAFF WRITER
Fast-food executives are hoping to make big sales gains by selling smaller products. The latest convert is Irvine-based Taco Bell Corp., which on Tuesday announced a national rollout of miniaturized, 39-cent Mexican food items that have been test-marketed in Southern California, among other locations. In making its announcement, Taco Bell joins Burger King and fellow Pepsico subsidiary Kentucky Fried Chicken in trying to increase traffic with downsized, low-cost menu items.
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NEWS
July 24, 1986 | Associated Press
Pepsico Inc. announced today that it has reached an agreement in principle to purchase Kentucky Fried Chicken Corp. from RJR Nabisco Inc. for about $850 million in cash. Kentucky Fried Chicken is the second largest restaurant chain in the world--after McDonald's Corp.--with its 6,500 franchised and company-owned restaurants. Pepsico already operates Pizza Hut and Taco Bell restaurants, in addition to its Pepsi-Cola soft drink and Frito-Lay snack foods businesses.
BUSINESS
July 24, 1989 | From Times Wire Services
In a food-and-beverage-industry version of the domino theory, a high-level executive change at Philip Morris Cos.' General Foods division has led to similar changes at Kraft General Foods, as well as Pepsico Inc. and its Kentucky Fried Chicken Corp. subsidiary. Miles L. Marsh, who served as president of General Foods USA, will move to Whitman Corp. Sept. 1 as president and chief operating officer, according to the company.
BUSINESS
February 6, 1987 | Associated Press
Church's Fried Chicken Inc. the nation's second-largest fried chicken chain, says it has received a request for a meeting to discuss a possible acquisition by Sonic Industries Inc. Richard F. Sherman, president and chief executive of Church's, confirmed Thursday that Sonic has requested the negotiations. Sherman said his company will respond to the request at an unspecified date. Sonic's chief executive, C.
BUSINESS
November 23, 1989 | From Reuters
Kentucky Fried Chicken is trying to put the sizzle back into its fast-food business by adding charcoal-grilled chicken to a menu now led by its much copied fried chicken. The restaurant chain is trying to lift profits out of a recent downward trend by adding non-fried chicken products and expanding lunchtime business in the United States, its president, John Cranor III, said. A subsidiary of Pepsico Inc., Louisville-based Kentucky Fried Chicken Corp.
NEWS
March 9, 1989 | DEBORAH CHRISTENSEN
If you want to know what the average American is thinking, marketing experts say, head for Des Moines. It seems that residents of the Iowa capital are surveyed by phone more often per capita than people anywhere else in the nation, according to a Connecticut company that sells phone numbers to market researchers. "Des Moines is considered kind of average, your typical U.S. metro kind of thing," said Beth Wallace, a spokeswoman for Survey Sample Inc. "Our customers want average metro areas."
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