July 9, 2013 |
There is a new top dog in local morning radio, and he's speaking Spanish. Ricardo "El Mandril" Sanchez of regional Mexican music station KLAX-FM (97.9), who'd been in seventh place as recently as April and was fourth in May, leapfrogged to the No. 1 spot in the June numbers released Tuesday by Arbitron, attracting 5.3% of the available audience weekdays from 6 to 10 a.m. That's the period generally considered prime time for radio, because there are so many people listening then as they get ready for work or school.
May 15, 2013 |
For the first time, KBIG-FM (104.3), the rock and pop purveyor nicknamed "MyFM," took sole possession of first place in the local radio ratings in April, edging ahead of sister station KIIS-FM (102.7) - the latest leg in a head-to-head battle that has had the pair jockeying for listeners since the beginning of 2012. KBIG, which features a varied playlist that ranges from pop chanteuses Kelly Clarkson and Pink to alternative bands such as Green Day and Third Eye Blind, to hip-hop acts Outkast and the Black Eyed Peas, had previously tied with KIIS for first place last September and then again in February.
April 15, 2013 |
Pop station KIIS-FM (102.7) regained sole possession of first place in the local radio ratings for March, and its Ryan Seacrest-hosted morning show also jumped into the top spot, according to figures released by Arbitron. In February, KIIS had been tied for first with sister station KBIG-FM (104.3), the soft-rock station known as "MyFM. " And even though KBIG improved in March, increasing its share of the Los Angeles-Orange County audience from 5.4% to 5.5%, KIIS jumped even further and claimed 5.8% of all listeners ages 6 and older, Arbitron said Monday.
October 30, 2012 |
After a month in the rarefied air of first place - the culmination of a strong year in the radio ratings - adult-contemporary station KBIG-FM (104.3) dropped back to third in October, according to figures released this week by Arbitron. Meanwhile, the morning audience for news and information station KPCC-FM (89.3) has ballooned since the summer, in spite of upheaval at its homegrown show. An 11th-place station a year ago, KBIG - known as "MYfm" - surged in 2012, riding a broad playlist that included music from artists ranging from otherworldly chanteuse Lady Gaga to banjo-driven throwback act Mumford & Sons, helping it challenge the supremacy of Top 40 station KIIS-FM (102.7)
October 1, 2012 |
For most of 2012, KBIG-FM (104.3) has been hot on the heels of its sister station, Top 40 outlet KIIS-FM (102.7), the pop powerhouse that has led Los Angeles-Orange County radio ratings for most of the last three years. In September, the sibling finally caught up, according to figures released Monday by the Arbitron ratings service. KBIG, the adult-contemporary station that features a varied playlist ranging from Aerosmith to Usher, tied KIIS for the top spot, with each attracting 5.2% of the audience in the survey of listeners 6 and older from Aug. 16 to Sept.
September 5, 2012 |
Pop-music powerhouse KIIS-FM (102.7) continues to ride the wave of listeners that has carried it above other stations all summer, according to figures released Tuesday by the Arbitron ratings service. KIIS - the home of Top 40 artists such as Taylor Swift, Chris Brown and Nicki Minaj - maintained the same share of the Los Angeles-Orange County audience that it held in July. But second-place adult-contemporary station KBIG-FM (104.3) slipped backward slightly in the August ratings, which are based on the survey of listeners ages 6 and older from July 19 to Aug. 15. KIIS also showed its dominance by remaining near the 4 million threshold in cumulative audience, the number of listeners who tuned in for at least five minutes per week.