August 23, 1992 |
Here at Hyundai Motor America'S. headquarters, they aren't planning a rousing welcome for competitor Kia Motors North America. But HMA President D. O. Chung says he is happy to see the second largest of Korea's three major car makers come ashore. "If they come into this market with a good product, then they enhance Korean products, and that is a benefit to us," he said.
November 18, 1993 |
The Orange County Auto Show, held since 1985 in the parking lot of Anaheim Stadium, is moving indoors this year as it maps out an ambitious route to becoming one of the West Coast's premier new-car expos. The annual show, which opens Saturday at the Anaheim Convention Center, is not likely to overtake the internationally known Los Angeles and Detroit auto shows.
July 27, 1993 |
Your computer--one of the last, great, untapped advertising mediums--is fast becoming Madison Avenue's next unabashed commercial vehicle. Already, the irrepressible Eveready "Energizer Bunny" is hopping across tens of thousands of computer screens nationwide. Last week, Universal Studios signed a deal with a computer software firm to send scenes from the hit film "Jurassic Park" swirling across computer screens.
July 6, 1993 |
It is no accident that a U-Haul van is used to move actor Tom Cruise's household furnishings in the new film "The Firm." And those Ford Explorers that dinosaurs rip to shreds in "Jurassic Park" didn't just happen to be hanging around the studio lot. Both are "product placements"--products that appear in the films only because companies were willing to pay top dollar for the exposure, or supply them free.
July 13, 1993 |
The familiar blimp with the Met Life logo was supposed to hover over tonight's All-Star Game, but the company pulled out at the eleventh hour. The decision had nothing to do with media frenzy following a Pizza Hut blimp that crashed last week onto the roof of a Manhattan apartment building. Far from it. With several other rival blimps snatching up airport space ahead of it, Metropolitan Life Insurance simply couldn't find an available spot to park its blimp.