May 28, 1998 |
Is Godzilla a better pitch-creature than, uh, actor? That's the question facing Kirin Brewery of America, which in its largest promotion ever has teamed up with the much-hyped film about a Japanese monster. The film has been soundly panned by critics. The tie-in to the movie "Godzilla" is important to Kirin, which is busy expanding its business beyond Japanese restaurants, where it is a popular choice for washing down sushi. The U.S. subsidiary of Japan's Kirin Brewing Co.
April 30, 1997
Anheuser-Busch Cos. said it has begun making Kirin Brewery Co.'s Japanese beers at its Van Nuys brewery in an expansion of the two firms' alliance announced last year. It's the first time the world's largest brewer has produced a foreign brand at its facility for distribution in the U.S. Kirin already sells Budweiser in Japan through another joint venture. Japanese sales of Budweiser rose 14% in 1996.
December 20, 1996 |
The American subsidiary of Kirin Brewery Co. Japan said Thursday that it has moved its U.S. headquarters to Santa Monica to be closer to a new brewing operation and its West Coast customers. Kirin, which recently signed a joint venture with the Anheuser-Busch plant in Van Nuys, considers the West Los Angeles area a strategic regional location, said Jim Tate, company controller.
June 6, 1996
Kirin, Anheuser Form Agreement: Japan's biggest brewer, seeking to expand its U.S. beer sales, said it reached an agreement with Anheuser-Busch Cos. that will allow the American brewer to produce more types of Kirin-brand beer in the United States. Starting in March, Anheuser-Busch will make Kirin beers at its Los Angeles plant for sale mainly in the United States. Anheuser will produce Kirin Lager Beer and Kirin Ichiban.
August 29, 1995 |
Amgen Inc., the Thousand Oaks biotechnology concern, recently announced formation of a joint venture with the pharmaceutical division of Japan's Kirin Brewery Co. to market an experimental protein hormone that stimulates blood clotting. The partners said their licensing agreement with the drug's developer, Copenhagen-based Novo Nordish A/S, gives them the rights to a product that could complement another drug they are co-developing.
CALIFORNIA | LOCAL
April 9, 1994 |
With the ceremonial tossing of rice by a Shinto priest, the first Japanese beer ever manufactured in the United States for large-scale sale in Japan rolled off the assembly lines at the Van Nuys Anheuser-Busch plant, opening the door to expanding trade. The new product, Kirin Ice Beer, came off the line at a rate of 2,000 cans per minute after being blessed by the Rev. Alfred Y. Tsuyuki, Shinto priest of the Konko Church of Los Angeles.