Klve

Spanish-language adult contemporary music station KLVE-FM (107.5) continued its reign in the local radio market for the seventh quarter in a row, Arbitron reported Thursday, but another Spanish-language station is coming on strong. KSCA-FM (101.

Spanish-language pop-music station KLVE-FM (107.5) jumped back to the No. 1 spot in the Southland radio ratings, ending the brief reign of English-language Top 40 outlet KIIS-FM (102.7), according to the spring Arbitron figures released Tuesday. Among local listeners ages 12 and up, KLVE scored an impressive .9% increase in its audience share, to 5.6% total, between the first three months of 2008 and the spring survey period, which ran from April 3 to June 25.

Two Spanish-language music stations--KSCA-FM (101.9), playing Mexican regional fare, and KLVE--FM (107.5), with an adult contemporary format--took first- and second-place honors for the third quarter in a row in the Arbitron ratings race Thursday. Meanwhile, Top 40 station KIIS-FM (102.7), which has a substantial Latino audience, moved into third place and was the leading English-language station among listeners age 12 and over from 6 a.m.

Top 40 station KIIS-FM (102.7) snagged the top spot in the local radio ratings released Monday, edging Spanish-language pop station KLVE-FM (107.5). KIIS garnered an average 5% of Los Angeles-Orange County listeners 12 and older in the first three months of this year, compared with 4.7% in previous quarter, when it placed second. KLVE did just the opposite, slipping from 5% to 4.7%, according to the winter ratings, which surveyed audience habits from Jan. 10 to April 2.

SLEIGH bells rang; were you listening? Enough people did to propel KOST-FM (103.5) to fourth place among local radio stations, after the adult-contemporary outlet switched to wall-to-wall holiday music on Nov. 17, according to the fall Arbitron ratings, released Wednesday. It was the sixth consecutive year the station made the seasonal switch to all-Christmas music. Though the Frosty format was not as successful as in 2005, when it propelled the station to No.

'H ola, que tal Sur de California. Les habla Pepe Barreto!" For 10 years, KLVE-FM (107.5) listeners have awakened weekday mornings with that same greeting, cheerfully called by that same voice. Most of that time, no one made much of it. The station scored respectable ratings but in recent years has been overshadowed by rival Spanish-language outlet KLAX-FM (97.9).

Overall radio rankings for the first three months of the year showed little change from the last quarter of 1995, though there was a decided uptick for KKBT-FM (92.3)--also known as "The Beat"--and its "House Party" morning show. Release of the latest Arbitron ratings on Tuesday showed that the Los Angeles audience pretty much kept to its regular listening habits since the last three-month survey. Spanish-language music station KLVE-FM (107.5) retained the top slot with an average 7.

For the third quarter in a row, Spanish-language music station KLVE-FM (107.5) hit the top of the Arbitron ratings charts Friday, followed by hip-hop outlet KPWR-FM (105.9). KLVE averaged a 7.2% share of the Los Angeles and Orange counties listening audience, 12 years and older, for the spring quarter (March 28-June 19), up a sliver by one-tenth of a point from the winter period. KPWR increased its share from 5% to 5.4% and led in the cumulative, or "cume," audience rankings.

For the first time, the top two Spanish stations in the market--KLVE-FM (107.5), playing adult contemporary music, and KSCA-FM (101.9), airing Mexican regional music--have tied for first place in the local radio ratings. Each drew 6% of the audience in the Los Angeles-Orange County area during the summer, Arbitron reported Tuesday. Both stations had occupied the No. 1 spot in the past, but not at the same time.

While Spanish-language KSCA-FM (101.1) continued its hold as the No. 1 radio station in the Los Angeles-Orange County market, for the first time in three years, an English-language station--Top 40s music KIIS-FM (102.7)--pushed past another Spanish-language rival to slide into the No. 2 spot, the Arbitron ratings service reported Wednesday. Anchored by its Mexican regional music fare, KSCA increased its share of the overall listening audience to 6.