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April 21, 1988 | From Times Wire Reports
Northwest Airlines said Wednesday that it is putting another advertising agency in charge of creating commercials for its smoke-free flights to relieve pressures on the agency that created the first ads for its program. Saatchi & Saatchi DFS Compton, a huge New York-based agency, created the first ads for Northwest's no-smoking program and remains the airline's agency for other advertising.
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BUSINESS
April 21, 1988 | From Times Wire Reports
Northwest Airlines said Wednesday that it is putting another advertising agency in charge of creating commercials for its smoke-free flights to relieve pressures on the agency that created the first ads for its program. Saatchi & Saatchi DFS Compton, a huge New York-based agency, created the first ads for Northwest's no-smoking program and remains the airline's agency for other advertising.
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BUSINESS
September 9, 1986 | BRUCE HOROVITZ
A new Michael Jackson marketing blitz is about to make the superstar's 1984 "Victory Tour" look like a Sioux City sock hop. A massive advertising campaign to promote the suddenly-out-of-seclusion Jackson's latest venture--a $15-million, three-dimensional musical video--is slated to spread nationwide this week. The promotion behind it will feature a series of giveaways via splashy television, radio and print media hype over the next two weeks.
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