NEWS
January 17, 2012 | By Tiffany Hsu
Packaged goods giant Kraft Foods plans to cut 1,600 jobs in North America this year as it splits into two separate public companies focusing on snacks and groceries. About 40% of the layoffs will come from sales departments, with many of the rest stemming from Kraft's corporate and business units. The company said about 20% of those positions are unfilled. Workers at manufacturing facilities are safe for now, Kraft said. Kraft is in the process of creating a $31 billion global snacking company that will include brands such as Oscar Mayer and Planters as well as a $17 billion North American grocery arm focusing on brands such as Oreo cookies, Cadbury chocolates and Trident gum. “When we announced our decision to create two world-class companies last August, we said both would be leaner, more competitive organizations,” said Chief Executive Irene Rosenfeld in a statement.
BUSINESS
January 1, 2012 | By Tiffany Hsu
This month, some of the most popular brands in grocery store aisles will feature new offerings that try to appeal to consumers' growing preferences for healthy foods, premium varieties and global flavors. Kraft Foods Inc. has more than 70 new products planned for 2012. Many of them are billed as “better-for-you” options, including Philadelphia Cooking Crème offshoots such as Reduced Fat Italian Cheese & Herb and Reduced Fat Savory Garlic. There's also more fruit in Lunchables Lunch Combinations, with pineapple bits paired with the BBQ Chicken Dippers and applesauce with the Turkey + Cheddar Flatbread Sandwiches as well as with the Ham + American Flatbread Sandwich.
BUSINESS
December 26, 2011 | By Emily Bryson York
Step up to the vending machine, undergo a facial screening, and get a free Jell-O sample. Kraft Foods Inc. is testing a high-tech vending machine in Chicago and New York that could soon roll out in grocery stores to dispense samples of everything from Oscar Mayer deli meat to Oreos. The current offer is for Temptations by Jell-O, the brand's first product designed specifically for adults. The machine is equipped with technology to determine the age of the person requesting a sample.
BUSINESS
August 4, 2011 | By Emily Bryson York
Just 18 months after acquiring Cadbury, Kraft Foods is breaking up. The Northfield, Ill.-based conglomerate, the world's second-largest food company, said it will divide itself into two publicly-traded companies next year: a $16 billion North American grocery business, and a $32 billion global snacking business. Both companies are expected to be based in Chicago. The division would establish Kraft's North American grocery business as a separate company, with brands like Kraft Macaroni & Cheese, Philadelphia Cream Cheese, Maxwell House coffee and Oscar Mayer hot dogs and meats.
BUSINESS
July 15, 2011 | By Andrew Seidman, Los Angeles Times
In an effort to forestall proposed government regulation of food and beverage products that can be advertised to children, some of the biggest companies in the industry have put forth their own, self-imposed measures. The industry's plan targets a number of food types, including juices, dairy products, grains, soups and meals. It holds companies to limits on the amount of calories, sugar, sodium and saturated fat allowed in foods promoted to children. The self-imposed regulations, announced Thursday, would give companies time to make adjustments.
BUSINESS
August 20, 2010 | Emily Bryson York
Tough times call for some serious comfort food, and macaroni and cheese is a staple of that category. That's added up to a nice payday for manufacturers. As a whole, macaroni and cheese sales are up 25% over the last four years, to $802 million. Kraft Macaroni & Cheese Dinner accounts for the vast majority of category growth, which likely means more parents, willingly or not, have joined their kids in more bright-orange dinners. There are much smaller but also growing competitors, such as Annie's Inc. of Napa, Calif.