November 2, 1993 |
Kraft General Foods Inc. said Monday that it has agreed to sell its Orange-based Birds Eye frozen vegetables division to Dean Foods Co. for $140 million. Birds Eye, which has annual sales of about $250 million, was put up for sale in September as part of a strategy by Kraft's parent company, Philip Morris Cos., to pare slow-growth divisions. At the same time, the purchase will provide a brand name to Dean Foods, a Franklin Park, Ill.
February 18, 1993 |
The women's pro tennis tour will lose its primary sponsor after next year. Kraft General Foods, which sponsors women's tennis worldwide as the Kraft Tour, said it will end its five-year association with the game when its current contract expires after the 1994 season.
December 8, 1992 |
California Vegetable Concentrates, which produces dehydrated foods at its plant in Saticoy, has been sold to a King City company by Kraft Food Ingredients Corp., a unit of Kraft General Foods. The sale, for an undisclosed amount, will not affect California Vegetable, which employs 75 at its Ventura County location, said DeeAnn Gunn, a spokeswoman for the purchaser, Basic Vegetable Products. California Vegetable supplies ingredients to major food companies worldwide.
December 5, 1992 |
Kraft Realigns Operating Groups: Kraft General Foods said it is restructuring several of its business units, leaving its U.S. retail food operations with just two operating divisions, Kraft USA and General Foods USA. Under the realignment, Oscar Mayer Foods and All American Gourmet Corp. will become units of Kraft USA. KGF Frozen Products Group will be disbanded, with three of its four business units going to General Foods USA and the remaining one to Kraft USA.
November 17, 1992 |
Philip Morris Cos. said Monday that it will buy the U.S. and Canadian ready-to-eat cold cereal businesses of RJR Nabisco Holdings Corp. for $450 million in cash. The purchase, by Philip Morris unit Kraft General Foods Inc., will also include certain international trademarks. The deal will make Kraft the third-largest cereal maker, after Kellogg Co. and General Mills Inc.