June 25, 1992 |
The Clippers not only got three No. 1 draft choices Wednesday, they also switched radio stations. The Clippers, formerly on KRLA, have signed a three-year contract with KMPC. "Considering the promotional aspects, this is an ideal situation," said Andy Roeser, the Clippers' executive vice president in charge of business operations. Roeser said the team, as it did with KRLA, will buy the air time and sell the advertising, thus ensuring KMPC of a profit. "KMPC is guaranteed to win," he said.
CALIFORNIA | LOCAL
October 4, 2009 |
It was the case of the missing deejay. When a Pasadena radio station rechristened itself KRLA and began to rock and roll in 1959, one of its jocks, Perry Allen, was absent. KRLA started a "Find Perry Allen" campaign and promised $10,000 to any listener who could track him down in those pre-Google days. What mischievous KRLA didn't say was that it knew where Allen was: working at his old station in Buffalo, waiting for his contract to expire. But KRLA's rival, KFWB, knew.
October 3, 2004 |
Little Julian, if you're out there, Gene Aguilera is looking for you. A bank executive in East Los Angeles by day, Aguilera is a passionate devotee of the 1950s and '60s-era R&B-flavored pop still cherished on L.A.'s Eastside. At his spacious Montebello home, Aguilera's eyes glass over when he describes how he thrilled at age 10 to the vocal sublimities of Thee Midniters on a small transistor radio. "Here were these guys, Chicanos from the Eastside," he says. "They were just like me.
January 16, 1999
KRLA's claim to be the "new" talk radio in Los Angeles while transforming itself into a homeless shelter for KABC cast-offs is ludicrous ("Jackson Returns Today to Daily Radio" by Judith Michaelson, Jan. 4). KRLA obviously hopes Michael Jackson will be the jewel in its "new" crown. To me, however, Jackson is the epitome of style over substance. Indeed, The Times consistently uses terms like "silver-toned" and "eloquent" to describe his style. Whenever I hear his brand of Westside liberalism delivered in that ersatz British accent (he's South African)
CALIFORNIA | LOCAL
February 13, 1997
Frank del Olmo (Commentary, Feb. 9) attempts to reassure former KSCA listeners that the conversion of the station to Mexican American entertainment reflects the change in L.A. Basin demographics. What he fails to discuss is the logic behind the decision. The only reason a radio station would abandon an established market of listeners with high buying power is for the higher profit margin station owners hope to attain by exploiting an audience they believe may be more easily propagandized by advertising.
July 29, 2000
The assertion by KRLA-AM program director Ron Escarsega or The Times that "Minyard & Minyard" was "steadily losing listeners" is quite simply false (Morning Report, July 14). In fact, from the winter 2000 Arbitron survey to the spring, "M&M" gained in every key age demographic: 12-plus, 25 to 54 and 35 to 64. Further examination of the Arbitron book would show that "M&M" had the largest book-to-book percentage increase in share (75%) of any part of the station's schedule, the largest actual cumulative audience of any KRLA show next to Michael Jackson and a larger audience share than Don Imus or Gordon Liddy.