Ktwv

It is unclear how anyone could feel that a Muzak station (KTWV, the Wave) could replace a music station (KMET) on 94.7 FM. Maybe it's a setup, like the Coca-Cola strategy against Pepsi. Within four months the consensus should be in, that KTWV is unlistenable. KMET can then return to the air as "KMET-Classic." BARRY COCKERAM Northridge

It stands to reason that with KOST-FM (103.5) shooting to the top of the ratings in the last couple of years when it's shifted to an all-holiday music format, someone else in the L.A. market would try to get in on the action. That someone is KTWV-FM (94.7), which with little fanfare Sunday proclaimed itself "L.A.'s new Christmas station," setting aside its usual smooth adult contemporary format in favor of holiday music through Christmas Day. KOST made its move Tuesday, implementing the temporary format change that has brought it growing success since the soft-rock station first decided to give it a try as an antidote to the national mood of glumness that followed Sept.

In reference to Robert Hilburn's statement that "no big-time promotion man is going to be able to walk into a powerhouse station like the vacuous KWVE or the air-headed KPWR and say, 'Boy, have I got a record for you.' " We at 94.7 The WAVE are always appreciative of a mention in Sunday Calendar, but we do request that, when you refer to us, you use our correct call letters, KTWV. JANE SHAYNE Director of Advertising, Marketing and Promotion KTWV-FM Los Angeles

On smooth-jazz outlet KTWV-FM (94.7), Don Burns calls his afternoon drive-time show the "no-stress express." But behind the microphone, the Wave has been anything but tranquil. Burns, the voice many listeners have equated with the station since it pioneered the smooth jazz genre in 1988, returned Monday after leaving a year ago in a contract dispute. His replacement, J.J.

Check your sources. None of us here at The WAVE was surprised that KLSX and Jim Ladd bid on and won the former KMET record library (Morning Report, March 29). Ladd's name was the first mentioned as a possible bidder when the idea came up to include the library in our "March Against AIDS" radiothon. We're more than pleased that all that vinyl didn't end up in some used-record store. For the record, KTWV, and our listeners, raised $308,429 to benefit AIDS Project Los Angeles during our 28-hour radiothon, hosted (in its entirety)

I was going to give KTWV-FM a try until I read Weinstein's article. The paragraph that helped me decide that I did not want to listen to it was about "the canned slice-of-life vignettes, fashioned after the successful Molson's Ale and American Express commercials that feature a man and a woman coyly sparring with each other." If this is the same commercial I have heard on my favorite station, KKGO, I do not want to tune in on KTWV. Whenever I hear the start of this commercial, I immediately switch stations for a few minutes, therefore I have never known who or what they are advertising.

Revolutionary . . . baffling . . . innovative . . . mellow . . . wacky! Those are just a few of the reactions you'll probably hear as pop fans get their first earful this weekend of the ground-breaking new radio format at KTWV-FM (The WAVE), the station formerly known as KMET.

I'd like to say how much I enjoy the exciting new format now being featured on "the Wave/94.7" (formerly KMET). I'd like to express how much I enjoy the charming little vignettes, the musical selection and the lack of air personalities. I'd like to, but that would be an incredible misstatement of fact. I was rather mystified by the "logic" used in the formulation of this new sound until I reviewed Calendar's articles on the change ("The KMET-FM Story: Reflections of a Fallen Format," Feb. 10)

It wasn't just the bad ratings that killed KMET-FM (94.7), the long-lived and long-loved L.A. album-rock station. It was an experiment involving a catsup bottle. According to KMET program director Frank Cody, who fired the station's entire on-air staff Friday as the first step in a complete overhaul of the failing rock giant, management had spent months researching ways to revitalize the station.

Westinghouse Broadcasting Co. said Thursday that it agreed to acquire 10 radio stations from Metropolitan Broadcasting Corp. and Legacy Broadcasting Inc., creating the nation's largest non-network-owned radio station group. "With this one agreement, the company that inaugurated radio broadcasting in America in 1920 will dramatically increase its base of operations, which will insure that Westinghouse will remain the first name in radio on into the next century," said Westinghouse's Group W Radio Chairman Richard H. Harris.

As any listener to its music can tell you, the Wave, otherwise known as radio station KTWV-FM (94.7), does not make waves. It's mellow, New Age, feel-good butter music. Music that reminds you not of waves crashing against a shore but of the tinkly ripple of a waterfall. Smooth jazz, fans dub it. New adult contemporary, the radio industry calls it. Elevator music, some critics snipe.

Not since it replaced hard-rocking KMET seven years ago has mellow KTWV-FM ("The Wave") been awash in as much turbulence as it was this week. The new age jazz station abruptly changed its morning-drive format Sept. 30, dropping its gentle musical strains for the bantering of hosts Keri Tombazian and Sheryl Bernstein--"two chicks with an opinion," as Tombazian puts it.

Check your sources. None of us here at The WAVE was surprised that KLSX and Jim Ladd bid on and won the former KMET record library (Morning Report, March 29). Ladd's name was the first mentioned as a possible bidder when the idea came up to include the library in our "March Against AIDS" radiothon. We're more than pleased that all that vinyl didn't end up in some used-record store. For the record, KTWV, and our listeners, raised $308,429 to benefit AIDS Project Los Angeles during our 28-hour radiothon, hosted (in its entirety)

Westinghouse Broadcasting Co. said Thursday that it agreed to acquire 10 radio stations from Metropolitan Broadcasting Corp. and Legacy Broadcasting Inc., creating the nation's largest non-network-owned radio station group. "With this one agreement, the company that inaugurated radio broadcasting in America in 1920 will dramatically increase its base of operations, which will insure that Westinghouse will remain the first name in radio on into the next century," said Westinghouse's Group W Radio Chairman Richard H. Harris.

KJOI of Los Angeles is changing hands for a reported $75 million, which would be the largest price ever paid for an FM radio station, sources close to the impending transaction said Tuesday. The deal, which is part of a complex shuffling of ownership in stations around the country worth more than $155 million, is expected to be announced today. A draft of a news release prepared for release by Robert F. X.

In reference to Robert Hilburn's statement that "no big-time promotion man is going to be able to walk into a powerhouse station like the vacuous KWVE or the air-headed KPWR and say, 'Boy, have I got a record for you.' " We at 94.7 The WAVE are always appreciative of a mention in Sunday Calendar, but we do request that, when you refer to us, you use our correct call letters, KTWV. JANE SHAYNE Director of Advertising, Marketing and Promotion KTWV-FM Los Angeles

As the camera pans through a marble room, a statue of a flute player, carved from the same beige marble, sways in time to his own music. As if fulfilling King Midas' dream, the flutist and the other statues in the room turn to gold, glittering in the light. Suddenly, a white ball appears and fills the screen with the familiar brush-stroke logo of The Wave, KTWV-FM (94.7).

I was going to give KTWV-FM a try until I read Weinstein's article. The paragraph that helped me decide that I did not want to listen to it was about "the canned slice-of-life vignettes, fashioned after the successful Molson's Ale and American Express commercials that feature a man and a woman coyly sparring with each other." If this is the same commercial I have heard on my favorite station, KKGO, I do not want to tune in on KTWV. Whenever I hear the start of this commercial, I immediately switch stations for a few minutes, therefore I have never known who or what they are advertising.