Kurt Loder

Listen carefully and you can hear the banging of the drums--a new Madonna album is coming. That will be evident to anybody tuning in today to MTV, which will premiere the video for the singer's new single, "Frozen," about 4 p.m. and broadcast it five more times over the next eight hours. The single itself won't be released officially to radio until Thursday, but some stations have already been playing it for several days.

Sunday Sports --Tennis: Wimbledon, 6 a.m. NBC...Gymnastics: International Team Championships, 11:30 a.m. ESPN...Baseball: Dodgers at Padres, 1 p.m. (5); Mariners at Angels, 5 p.m. ESPN...Golf: Western Open, 1 p.m. (2)...Bicycle racing: Tour de France, 3 p.m. (7); 9:30 ESPN. "The Greatest Pharaohs": The legacy of the ancient Egyptian leaders, 5 and 9 p.m. A&E: concludes Monday at 6 and 10 p.m. "The Men Who Killed Kennedy": Documentary suggesting that a U.S.

In an era in which it often costs movie studios more to market a film than to make it, Miramax Films has learned that the best publicity is free publicity. When "Entertainment Tonight" revealed last month that Miramax's "Truth or Dare" trailer had been rated R by the MPAA--making it impossible to show the trailer with any mainstream PG films--Miramax chief Harvey Weinstein started to celebrate. "We were thrilled," he says. "The more publicity, the better.

Everyone knows MTV long ago lost interest in pop music, so why doesn't the cable channel just admit it and leave the coverage of historic events, such as the humanitarian Live 8 concerts, to someone with respect for the music and its audience? MTV's coverage of Saturday's event, designed to combat poverty in Africa, was beyond embarrassing. It was pitiful. I was warned long ago to avoid overkill as a critic, but bear with me this time. Add "pathetic" to the list.

THE ARTS Gehry to Revamp Art Center: The Art Center College of Design has hired Frank O. Gehry to develop a master plan for a major expansion of the school's Pasadena campus. The proposal includes a new library, a technical skill center and fine arts studios. The college hopes to complete the master plan by early May and then begin work on the schematic design for the various structures. College officials say the expansion could take up to 10 years to complete.

Monday "FANatic" / 11 p.m. MTV Ever dream about being the next Larry King ... Oprah Winfrey ... Kurt Loder? You know, the inquisitive one who poses all the personal questions everyone says they would ask of famous people. Well, that time has arrived for the lucky individuals chosen to interview their favorite celebrities on this new weeknight show. The first week features Wesley Snipes, Van Halen, Jennifer Love Hewitt, Boyz II Men, Bruce Willis and Everclear. Tuesday All-Star Game / 5 p.m.

Sunday "The Defenders: Payback" / 8 p.m. Showtime One of the small screen's superior series about the law returns as a highly emotional TV movie. E.G. Marshall, who won two Emmys for his portrayal of earnest defense attorney Lawrence Preston in the 1961-65 CBS drama, is practicing once again. His new associates are passionate son Don (Beau Bridges) and idealistic granddaughter M.J. (Martha Plimpton).

It seems unlikely that a documentary filmmaker who generally prefers classical music to rock would desire to make even one film about the Rolling Stones. But Albert Maysles recently finished his second. His first, the classic "Gimme Shelter," documents the Stones' creative peak and their free concert in 1969 at the Altamont Speedway outside San Francisco, where the murder of fan Meredith Hunter brought the concert to a tragic close.

The five of them first showed up on a ragged network of TV screens almost 10 years ago, behind a rocket ship blasting off into space and an obscure British rock group, the Buggles, singing "Video Killed the Radio Star." They called themselves veejays-video jockeys. Critics called them talking heads and said they knew nothing about rock 'n' roll. But the original veejays-Mark Goodman, Martha Quinn, J.J.