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BUSINESS
July 6, 2001 | MARIA ELENA FERNANDEZ, TIMES STAFF WRITER
These days, the Carl's Jr. Happy Star can dance the merengue and the tango and play the bongos. Soap opera "The Bold and the Beautiful" is sporting a new tropical-looking set, with two Latino actors who are heating up the story line with a love triangle and a fashion empire of their own. And Sparkletts water uses a common Mexican expression to get to the point.
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BUSINESS
July 6, 2001 | MARIA ELENA FERNANDEZ, TIMES STAFF WRITER
These days, the Carl's Jr. Happy Star can dance the merengue and the tango and play the bongos. Soap opera "The Bold and the Beautiful" is sporting a new tropical-looking set, with two Latino actors who are heating up the story line with a love triangle and a fashion empire of their own. And Sparkletts water uses a common Mexican expression to get to the point.
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BUSINESS
March 1, 1988 | BRUCE HOROVITZ
For nearly three decades, Disneyland seemed to ignore the Latino market. While the Magic Kingdom's advertisements have filled the mainstream media since the theme park opened in 1955, there was virtually nothing targeted specifically for the growing Latino market. Then some of Disney's marketing experts realized that a big mistake had been made. After all, while more than 30% of the Los Angeles area's population is Latino, less than 15% of the Magic Kingdom's visitors are.
BUSINESS
March 8, 2000
Lois Mosgrove has been named vice president of sales promotion for BDS Marketing in Irvine. She had been an account supervisor for La Agencia de Orci and before that was vice president and director of operations and an account executive for Account Specific Marketing Inc., a division of Dugan Valva Contess. In addition, Heather Anderson joined the company as account supervisor. She was formerly with Iomega Corp.
NEWS
April 18, 1991
The Latin Business Assn. presented its "Piramide Del Sol" (Pyramid of the Sun) awards last month at its annual banquet. Honored were La Agencia de Orci, an L.A.-based advertising company; TELACU, a community development firm, and Southern California Edison Co. "Advocate of the Year" honors went to Alan Clayton, executive director of the National Hispanic Media Coalition, and Assemblyman Richard Polanco, the chairman of the Latino Legislative Caucus.
BUSINESS
October 20, 1999 | MARLA DICKERSON and LEE ROMNEY, TIMES STAFF WRITERS
Businesses puzzling over ways to connect with consumers in a rapidly diversifying Southland could find answers at a conference Tuesday in Riverside. "Marketing in a Diverse Society" will cover marketing to Latinos, Asian Americans and African Americans, as well as international marketing, e-commerce and demographics. The keynote speaker will be Roberto Orci, president of Los Angeles-based La Agencia de Orci, one of the largest Latino marketing agencies in the country.
BUSINESS
November 30, 1988 | VICTOR VALLE and JESUS SANCHEZ, Times Staff Writers
The nation's most crowded television market will get its first new station in four years when KSLD Channel 62 becomes the Los Angeles area's third Spanish-language broadcaster. The newcomer will have to compete with established Spanish-language outlets KMEX Channel 34 and KVEA Channel 52. Local leader KMEX claims about 65% of the Los Angeles area Spanish-language viewers while rival KVEA has the remaining 35%, according to industry executives.
CALIFORNIA | LOCAL
April 9, 1987 | MIKE MILLS, Times Staff Writer
Three Los Angeles-based media agencies have been chosen to take on what they call the "monstrous challenge" of educating illegal aliens and their employers about the new immigration law, Immigration and Naturalization Service officials said Wednesday. The $10.7-million, 18-month contract awarded by the immigration service will pay for the development of radio and television spots featuring celebrities, as well as billboards and posters in several languages.
BUSINESS
March 2, 2004 | Roger Vincent, Times Staff Writer
Officials of La Opinion, the nation's largest Spanish-language newspaper, on Monday declared war on its newest competitor, telling the publisher of a new daily called Hoy to "bring it on." Hoy's Los Angeles edition premiered Monday. It is published by Chicago-based Tribune Co., which publishes editions of Hoy in New York and Chicago and also owns the Los Angeles Times.
NEWS
June 25, 1987 | GEORGE RAMOS, Times Staff Writer
Acknowledging that illegal immigrants have been slow to sign up for amnesty, a West Los Angeles consortium of media agencies hired by U.S. immigration authorities plans to mount an "aggressive" wave of nationwide advertising early next month to encourage more to apply. The campaign, including a series of about 15 television and radio spots, will try to convey a simple message: The amnesty program is no sting operation concocted by the Immigration and Naturalization Service. It's OK to sign up.
BUSINESS
March 1, 1988 | BRUCE HOROVITZ
Dolores Valdes-Zacky still remembers the question. It was several years ago, when she was head of a new Latino advertising division at J. Walter Thompson's Los Angeles office. The agency was about to make a pitch to create ads for Arrowhead Drinking Water Co., and she suggested presenting some ads in Spanish for Latino customers. An executive asked her point blank: "Do Hispanics drink bottled water?"
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