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October 23, 1989 | From Associated Press
Whittle Communications is planning a Spanish-language magazine and a series of daily two-minute television programs designed to reach the fast-growing U.S. Hispanic population. The project, which will be launched in the spring of 1990, represents the Knoxville, Tenn.-based media company's first effort to reach the Hispanic market, which the Census Bureau recently said has surpassed 20 million people. It comes as a number of major advertisers including Coca-Cola Co., PepsiCo Inc.
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BUSINESS
October 23, 1989 | From Associated Press
Whittle Communications is planning a Spanish-language magazine and a series of daily two-minute television programs designed to reach the fast-growing U.S. Hispanic population. The project, which will be launched in the spring of 1990, represents the Knoxville, Tenn.-based media company's first effort to reach the Hispanic market, which the Census Bureau recently said has surpassed 20 million people. It comes as a number of major advertisers including Coca-Cola Co., PepsiCo Inc.
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