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Langers Juice Co

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BUSINESS
July 16, 1998 | DENISE GELLENE
Advertiser: Langers Juice Co. Agency: Buckley/Friedman Advertising, Costa Mesa Challenge: Introduce a new line of fortified juices and build name recognition for family-owned Langers in the company's first TV campaign. The Ad: An elderly women in a lab coat is seen test-tasting juice when a break whistle blows. The scene shifts to a roller hockey game taking place in the company's yard, as an off-screen announcer explains that vitamins and minerals have been added to the juice.
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BUSINESS
July 16, 1998 | DENISE GELLENE
Advertiser: Langers Juice Co. Agency: Buckley/Friedman Advertising, Costa Mesa Challenge: Introduce a new line of fortified juices and build name recognition for family-owned Langers in the company's first TV campaign. The Ad: An elderly women in a lab coat is seen test-tasting juice when a break whistle blows. The scene shifts to a roller hockey game taking place in the company's yard, as an off-screen announcer explains that vitamins and minerals have been added to the juice.
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