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Larry Gerbrandt

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ENTERTAINMENT
May 31, 1990 | Rick Du Brow
After all the huffing and puffing over the networks' new fall schedules during the last 10 days, one simple fact stands out: ABC is still the place to be when the 1990-91 season debuts. More than 30 new series were announced by NBC, CBS, ABC and Fox.
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ENTERTAINMENT
May 31, 1990 | Rick Du Brow
After all the huffing and puffing over the networks' new fall schedules during the last 10 days, one simple fact stands out: ABC is still the place to be when the 1990-91 season debuts. More than 30 new series were announced by NBC, CBS, ABC and Fox.
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BUSINESS
July 22, 1988
Larry Gerbrandt, senior analyst for Paul Kagan Associates Inc., has been named to the additional post of vice president-information services. His new executive responsibilities include overseeing the firm's statistical research and publication departments. Gerbrandt will continue to serve as PKA's chief analyst of entertainment programming (cable TV, pay TV, broadcast TV, home shopping).
BUSINESS
March 27, 1987 | MARTHA GROVES
The home-shopping craze will get a new wrinkle this summer with the launching of the Fashion Channel, a cable-TV program featuring only apparel, cosmetics and accessories. Scheduled to air beginning July 1 in about 5 million homes nationwide, the Fashion Channel is the brainchild of Charles Gee, a Los Angeles apparel manufacturer who will head the operation at a 300,000-square-foot facility under construction in Carson. He has enlisted two former May Co. California executives--Raymond L.
NEWS
March 18, 1990
The info-mercial boom is due in part to a 1982 antitrust ruling against the National Assn. of Broadcasters. In 1983, the NAB dissolved a 30-year-old code, voluntarily obeyed by most broadcasters, which limited the number of commercial minutes a station could air per hour. Info-mercials-commercials that look like news or talk shows-rushed in to fill the void and now account for as much as 50% of local programming, said Assistant Prof.
BUSINESS
August 13, 2008 | Swati Pandey, Times Staff Writer
The Terminator said he would be back. Now, Comcast Corp. cable TV subscribers can summon him from their sofas. The Philadelphia-based cable giant joined movie company Metro-Goldwyn-Mayer Inc. on Tuesday to announce the launch of a video-on-demand channel, Impact, solely for action titles like the Arnold Schwarzenegger picture, as well as action-oriented TV shows. Comcast and MGM said they began offering the channel this week. Drawing from MGM's library of 1,000 action movies, including classics such as "The Magnificent Seven" and films from the James Bond franchise, the advertiser-supported channel hopes to attract viewers who don't want to wait for a Netflix rental to arrive in the mail or a programmed cable channel to air their favorites.
ENTERTAINMENT
January 11, 2005 | From Associated Press
Ten-hut! The launch of the Military Channel on Monday proved a boon for armchair generals and fans of corporate warfare too. It came only five days after another network, the Military History Channel, began operating. Both are targeting much the same audience with a similar programming mix and are bankrolled by two of the cable TV industry's biggest and most successful players. Let the battle begin.
BUSINESS
July 15, 1988 | MARTHA GROVES, Times Staff Writer
Fashion Channel Network, the beleaguered Carson-based venture selling clothing, cosmetics and accessories over cable channels, said Thursday that it is close to ceasing operations because of a lack of cash. The company, which began its shop-at-home vending last October, said it is "experiencing severe liquidity problems," and it reiterated an April statement that it needs an immediate infusion of funds.
BUSINESS
June 22, 1987 | MARTHA GROVES, Times Staff Writer
Lorimar Telepictures has decided to pull the plug on a fledgling home-shopping program over the July 4 weekend--after six months of juggling with the entertainment format failed to boost ratings. "We tried a number of formats," Peter Temple, senior vice president of video retailing at Lorimar, said Friday. "The problem is we were not able to do a large enough rating to meet stations' programming needs."
BUSINESS
September 8, 2004 | Lorenza Munoz, Times Staff Writer
Shares of mail-order DVD rental firm Netflix Inc. and digital recorder maker TiVo Inc. jumped Tuesday in the wake of a Newsweek report that said the companies were near an agreement to allow customers to download movies. Both companies downplayed the prospects. Netflix spokeswoman Lynn Brinton said there was no formal relationship between her company and TiVo, nor was there a timeline to form one.
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