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Late Night With Jimmy Fallon Television Program

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March 11, 2009 | Scott Collins
When his NBC talk show premiered last week, Jimmy Fallon introduced a comedy bit spoofing TV bosses' fixation on attracting certain market demographics. Fallon's show is supposedly going after blond mothers, according to the bit, partly because "they look less sick and sad than their brunet counterparts." Would that the networks really did treat ratings as nothing more than a punch line.
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BUSINESS
March 11, 2009 | Scott Collins
When his NBC talk show premiered last week, Jimmy Fallon introduced a comedy bit spoofing TV bosses' fixation on attracting certain market demographics. Fallon's show is supposedly going after blond mothers, according to the bit, partly because "they look less sick and sad than their brunet counterparts." Would that the networks really did treat ratings as nothing more than a punch line.
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