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NATIONAL
July 29, 2006 | From Times Wire Reports
A line of trucks idled outside the loading docks at Latrobe Brewing Co., waiting to haul some of the last cases of Rolling Rock beer brewed at the plant before its closure Monday. Known for its green bottle with a mysterious "33," Rolling Rock has been brewed in Latrobe since 1939. Belgium-based InBev SA sold the brand to Anheuser-Busch Cos. Inc. It plans to brew the beer in New Jersey.
BUSINESS
December 25, 2001 | JOE CARROLL, BLOOMBERG NEWS
Interbrew's Latrobe Brewing Co. is spending more for the rice it uses to make Rolling Rock beer because increasing competition from pet food makers has cut U.S. supplies of the grain in half. Latrobe, Anheuser-Busch Cos., Adolph Coors Co. and other brewers rely on rice to produce a lighter taste and color in beer. The price of brewer's rice has risen as much as 45% in the last year, boosting ingredient costs for companies that make $60 billion of beer a year.
BUSINESS
January 20, 2004 | Judy Lin, Associated Press
Cutting calories used to be enough for U.S. beer makers to lure Americans watching their waistlines. Now they have to count carbs too. But they're not complaining. Not since Miller Brewing Co. made light beer socially acceptable with its "tastes great, less filling" campaign has the beer industry been as excited as it is now about a growing line of low-carbohydrate beers. "It's been the most successful new product since light beer," said Benj Steinman, editor of Beer Marketers Insight.
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