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Lee Kum Kee Ltd

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August 12, 1991 | GEORGE WHITE, TIMES STAFF WRITER
The Chinese characters are back on the labels of Lee Kum Kee sauces and condiments on supermarket shelves in Southern California. The Hong Kong-based manufacturer's traditional label disappeared briefly in the late 1980s when the U.S. importer tried to Westernize the image of the product in a bid to win shelf space in big supermarkets. The new label prominently displayed an all-American steak dabbed with brown oyster sauce and the Lee Kum Kee brand named was replaced with the "House of Lee."
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BUSINESS
August 12, 1991 | GEORGE WHITE, TIMES STAFF WRITER
The Chinese characters are back on the labels of Lee Kum Kee sauces and condiments on supermarket shelves in Southern California. The Hong Kong-based manufacturer's traditional label disappeared briefly in the late 1980s when the U.S. importer tried to Westernize the image of the product in a bid to win shelf space in big supermarkets. The new label prominently displayed an all-American steak dabbed with brown oyster sauce and the Lee Kum Kee brand named was replaced with the "House of Lee."
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