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OPINION
September 6, 2012
Re "Lego's 'Ladyfig' toys have critics, and plenty of buyers," Business, Sept. 1 I'm not a fan of gender stereotyping (or any stereotyping), but anything that gets girls building and strengthening their visual and spatial skills is a good thing. Besides, no one has been upset by Lego's gender stereotyping aimed at boys (Star Wars, DC Superheros, monster fighters, cars, factories and more). Amanda Brooks Lompoc ALSO: Letters: GOP propaganda? Letters: Trees or a space shuttle?
ARTICLES BY DATE
ENTERTAINMENT
April 24, 2014 | By Steven Zeitchik
NEW YORK -- “The Lego Movie” this winter reawakened many people to the colorful plastic bricks they hadn't thought about since childhood. But a raft of people inside and outside the Danish company have been clued in to its pleasures for years, as a new movie gleefully and sometimes astonishingly documents. The film, "Beyond the Brick," which premiered at the Tribeca Film Festival several days ago, is a playful if decidedly soft-lensed look at all things Lego. Directed by Daniel Junge and Kief Davidson and narrated by Jason Bateman, “Brick” looks at the subculture of Lego - or perhaps, given how dominant it appears to have become, the culture of Lego.
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ENTERTAINMENT
August 22, 2013 | By Christopher Hawthorne, Times Architecture Critic
Over the last couple of weeks, a tiny monochromatic skyline has been growing in my kitchen. Since opening Lego's new “ Architecture Studio ,” my two daughters (who are 9 and 4) and I have been putting together, dismantling and redesigning a group of about 10 buildings. We've kept the results on display on a shelf above the sink. Because the Architecture Studio includes bricks in just two shades - white and transparent - the buildings we've created all seem to be related, at least distantly, to modern architecture.
ENTERTAINMENT
March 13, 2014 | By Betsy Sharkey
If you've resisted “The Lego Movie” for any reason, reconsider before it leaves the big screen. The little plastic blocks that have captivated kids and bedeviled vacuum cleaners and bare feet for generations absolutely fit their larger-than-life treatment. A script as smart as the animation helps. Together they create a massive collision of subversive humor, hyperkinetic energy, mind-jangling design and spinning colors with about 15 million Legos, no exaggeration. It is very tempting to use the movie's pounding pop anthem - "Everything Is Awesome" - to put this insane sensory experience into sound-bite perspective.
SPORTS
October 15, 2012 | By Lisa Dillman
One small step for Felix, one great leap for Lego. OK, one big jump for daredevil Felix Baumgartner. It only seemed like there were tributes posted in world-record time after he landed in the record books on Sunday, breaking the sound barrier in a 24-mile fall. One of those was this video clip, a re-creation using Lego figures to promote the ModelMaker Fair in Vienna, which starts Oct. 25. All that was missing was the authoritative, British-accented narration we were treated to during the Summer Olympics.
SPORTS
August 9, 2012 | By Lisa Dillman
LONDON -- Only the Guardian can make the Olympic men's weightlifting event look more interesting -- Lego-style, brick by-brick -- than the actual competition itself.  Welcome to the contest for the strongest man in the world. As they say, slightly tongue in cheek ... "prepare to be amazed": "This is the final weight division of what has been a riveting men's competition and like so many sports of these games, it has drawn a crowd mixed with aficionados and those who never in a million years would have thought they'd be sitting here, watching this.
SCIENCE
November 30, 2012 | By Eryn Brown
Debuting an invention that even the creative minds that design plain old plastic Lego bricks probably couldn't have imagined, biologists announced this week that they had figured out a way to make Lego-like bricks from DNA - and to use the teeny-tiny modules to build a variety of different, often intricate, three-dimensional shapes. Having the capability to build nanoscale structures out of DNA bricks is more than mere play: Someday it could help engineers improve medical devices for drug delivery or components for electronic circuits, among other advances, the team wrote in a study that described the new building method ( abstract here )
NEWS
October 16, 2013 | By Karin Klein
Why are cellphone towers so utterly ugly? That wasn't the most important issue that came up during a Times editorial board meeting this week with Los Angeles Mayor Eric Garcetti, but it's surely a question that most of us have pondered. Our tiny hand-helds have been designed to the max; more aesthetic effort has gone into the protective cases than into the fake pine and palm trees that rise in unlikely places throughout the landscape. Garcetti pointed to a new cell tower in Glassell Park, which also serves as a Streamline Moderne-style community marker, as an example of a far more pleasing way to construct a tower.
SPORTS
August 7, 2012 | By Lisa Dillman
  LONDON---The brilliant minds at the Guardian were at it again, putting up an animated, brick-by-brick look at Usain Bolt's victory in the 100 meters. "How could we ever have doubted him?" It's hard to say if this offering was better than the Michael Phelps-Ryan Lochte, brick-by-brick showdown in the 200-meter individual medley. Call it a photo finish. ALSO: Usain Bolt stars in morning track session Aly Raisman wins gold medal in floor exercise Canada says they lost to referee, not U.S. in women's soccer        
SCIENCE
June 18, 2013 | By Amina Khan
Perhaps it was only a matter of time before NASA's Mars Curiosity rover got its own official Lego avatar. The Mars Science Laboratory robot was picked by thousands of fans to be designed in toy brick form, and it joins a pantheon of other Red Planet spacecraft that have become popular playthings over the years. The rover was picked after thousands of people voted to have it turned into a Lego set at a company website that lets layfolk submit their own ideas for Lego sets. Concepts with more than 10,000 votes are forwarded for consideration.
ENTERTAINMENT
March 12, 2014 | By Oliver Gettell
The burgeoning "Lego Movie" franchise has a new master builder: Chris McKay, who served as animation co-director on the first film. McKay has been hired to direct the 2017 sequel, according to a Deadline Hollywood report , taking the reins from "Lego Movie" directors Phil Lord and Chris Miller. A Chicago native, McKay got his start in TV animation, winning an Emmy for his work on Cartoon Network's "Robot Chicken. " He also worked on the Adult Swim series "Titan Maximum. " The "Lego" sequel will mark his first studio film as a director.
OPINION
March 4, 2014
Re "You can lead a girl to Legos…," Opinion, Feb. 28 My son, now 25, was a certified Lego-maniac as a child. He amassed a huge collection of the little bricks and built cities, and especially cars, with them. After he grew up and moved away, he made it clear he didn't want me to sell them. However, he is more than happy to let his cousin, a 7-year-old girl, play with them. Now she builds cities, and especially cars. Oh, and she takes ballet lessons too, and she loves to dress up on Oscar night.
ENTERTAINMENT
March 2, 2014 | By Ryan Faughnder
Mid-flight thriller "Non-Stop," the latest action movie to star Liam Neeson, flew just higher than "Son of God" to top the box office over the Oscar weekend.  "Non-Stop" grossed a studio-estimated $30 million in ticket sales in the United States and Canada through Sunday, while the New Testament retelling took in $26.5 million. After three weeks at No. 1, "Lego Movie" landed in third place with $21 million in revenue. It has generated $209 million domestically so far.     Released in North America by Universal Pictures, "Non-Stop" stars Neeson as a federal air marshal trying to save a crowded airliner.
OPINION
February 28, 2014 | By Charlotte Allen
There's a war against Legos. I know what you're thinking: How could anyone have a beef with those colorful, plastic toy bricks with which you can build cities, stage your own Bible stories or reenact the Trojan War, the Civil War or Star Wars? And hasn't "The Lego Movie" been No. 1 at the box office for three straight weeks? But here's Lego's problem: The main market for the $4 billion company's traditional plastic bricks and mini-figures is boys. Certainly some girls enjoy making castles or skyscrapers out of the bricks, just like their brothers, but in 2011, Lego's market research boys found that 90% of Lego users were boys.
BUSINESS
February 28, 2014 | By Tiffany Hsu
Mattel Inc. dominates the market for dolls with its Barbie, Monster High and American Girl brands. But now it also wants to play with blocks. The El Segundo giant is paying $460 million to buy Canadian construction toy company Mega Brands Inc. as it pursues what it calls a “strategic imperative” to grow beyond the categories upon which it has relied for years. The acquisition essentially heralds a turf war between Mattel and Danish company Lego, which makes the popular plastic bricks currently being featured on-screen in box-office king “The Lego Movie.” Lego said Thursday that its global sales rose 10% last year even as the toy industry slipped slightly.
ENTERTAINMENT
February 23, 2014 | By Deborah Vankin
“The Lego Movie” is still snap-and-pop connecting with audiences. As expected, the blockbuster hit comedy, based on the popular toy, topped the box-office charts for a third straight weekend, blowing away newcomers “3 Days to Kill” and “Pompeii.” The animated “Lego Movie,” from Warner Bros and Village Roadshow Pictures, grossed $31.5 million this weekend through Sunday, according to studio estimates. PHOTOS: Images from 'The Lego Movie' Co-written and co-directed by Christopher Miller and Phil Lord, “The Lego Movie” stars Chris Pratt as a Lego-like construction worker.
ENTERTAINMENT
February 14, 2014 | By Joe Flint
After the coffee. Before checking out Season 2 of "House of Cards. " The Skinny: I was so tired by the end of Thursday that I skipped a "House of Cards" screening and party in favor of coming home and watching two episodes of "Girls. " Maybe that was too much information. I'm still kind of wiped but at least it's finally Friday. Wish I had the Monday holiday off! Today's roundup is a lot of Comcast-Time Warner Cable. Also, the weekend box office preview and a review of "House of Cards.
NEWS
November 19, 1993 | TONY PERRY and DON WOUTAT, TIMES STAFF WRITERS
Ending a nine-month competition between the governors of California and Virginia, the Danish toy maker Lego has decided to build a 40-acre, $100-million theme park in suburban Carlsbad rather than Prince William County, Va. At the request of Lego, which has guarded the selection process like a military secret, California state and local officials were asked to refrain from publicly rejoicing over the selection until a formal announcement is made at a news conference this morning.
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