March 4, 2014
Re "You can lead a girl to Legos…," Opinion, Feb. 28 My son, now 25, was a certified Lego-maniac as a child. He amassed a huge collection of the little bricks and built cities, and especially cars, with them. After he grew up and moved away, he made it clear he didn't want me to sell them. However, he is more than happy to let his cousin, a 7-year-old girl, play with them. Now she builds cities, and especially cars. Oh, and she takes ballet lessons too, and she loves to dress up on Oscar night.
March 2, 2014 |
Mid-flight thriller "Non-Stop," the latest action movie to star Liam Neeson, flew just higher than "Son of God" to top the box office over the Oscar weekend. "Non-Stop" grossed a studio-estimated $30 million in ticket sales in the United States and Canada through Sunday, while the New Testament retelling took in $26.5 million. After three weeks at No. 1, "Lego Movie" landed in third place with $21 million in revenue. It has generated $209 million domestically so far. Released in North America by Universal Pictures, "Non-Stop" stars Neeson as a federal air marshal trying to save a crowded airliner.
February 28, 2014 |
Mattel Inc. dominates the market for dolls with its Barbie, Monster High and American Girl brands. But now it also wants to play with blocks. The El Segundo giant is paying $460 million to buy Canadian construction toy company Mega Brands Inc. as it pursues what it calls a “strategic imperative” to grow beyond the categories upon which it has relied for years. The acquisition essentially heralds a turf war between Mattel and Danish company Lego, which makes the popular plastic bricks currently being featured on-screen in box-office king “The Lego Movie.” Lego said Thursday that its global sales rose 10% last year even as the toy industry slipped slightly.
February 28, 2014 |
There's a war against Legos. I know what you're thinking: How could anyone have a beef with those colorful, plastic toy bricks with which you can build cities, stage your own Bible stories or reenact the Trojan War, the Civil War or Star Wars? And hasn't "The Lego Movie" been No. 1 at the box office for three straight weeks? But here's Lego's problem: The main market for the $4 billion company's traditional plastic bricks and mini-figures is boys. Certainly some girls enjoy making castles or skyscrapers out of the bricks, just like their brothers, but in 2011, Lego's market research boys found that 90% of Lego users were boys.
February 23, 2014 |
“The Lego Movie” is still snap-and-pop connecting with audiences. As expected, the blockbuster hit comedy, based on the popular toy, topped the box-office charts for a third straight weekend, blowing away newcomers “3 Days to Kill” and “Pompeii.” The animated “Lego Movie,” from Warner Bros and Village Roadshow Pictures, grossed $31.5 million this weekend through Sunday, according to studio estimates. PHOTOS: Images from 'The Lego Movie' Co-written and co-directed by Christopher Miller and Phil Lord, “The Lego Movie” stars Chris Pratt as a Lego-like construction worker.
February 21, 2014 |
The first movie was made for about $60 million and came out this month. There's no budget yet for “The Lego Movie” sequel, but Warner Bros. certainly has big ideas for the date. The studio has scheduled the follow-up to the building-block blockbuster for May 26, 2017, a prime Memorial Day slot that Hollywood typically uses for its highest-profile fare. The comedic screenwriters Jared Stern (“The Internship”) and Michelle Morgan (“Girl Most Likely) are on board to write the new movie, with no director hired as yet. There is ample precedent for a first-quarter release getting a spring-summer or holiday sequel; “The Hunger Games” came out in March but its sequel, “The Hunger Games: Catching Fire,” was elevated to November.