July 16, 2013 |
Look out, block heads. Here comes the merch. The Lego Group announced today new plans for merchandise to promote “The Lego Movie,” which will hit theaters Feb. 7, 2014. The film is expected to be a hit among families, thanks to the relationship parents and children have with the brand, said Michael McNally, a spokesman for the Lego Group. “Today's parents are the ones who first grew up playing with Lego,” he said. “It appeals to generations of people, there's a strong nostalgia factor.” PHOTOS: Prince William and Kate Middleton's Lego royal wedding Warner Bros.
June 21, 2013 |
Walk around the original Legoland in the tiny Danish town of Billund, and it is easy to believe one is in a child's idea of heaven. Miniature replicas of Copenhagen's waterfront and the Millennium Falcon, Han Solo's spaceship in "Star Wars," compete with all manner of rides to keep Lego's target group, boys ages 5 to 9, happy. This Legoland draws about 1.5 million visitors a year, all attracted by the seemingly simple idea of interlocking tiny plastic bricks. Little wonder that the family-owned company is the world's most profitable toy maker and the second-largest by sales.
June 18, 2013 |
Perhaps it was only a matter of time before NASA's Mars Curiosity rover got its own official Lego avatar. The Mars Science Laboratory robot was picked by thousands of fans to be designed in toy brick form, and it joins a pantheon of other Red Planet spacecraft that have become popular playthings over the years. The rover was picked after thousands of people voted to have it turned into a Lego set at a company website that lets layfolk submit their own ideas for Lego sets. Concepts with more than 10,000 votes are forwarded for consideration.
May 24, 2013 |
The world's largest Lego model, an X-wing starfighter, has landed in Times Square with enough cockpit space for Luke Skywalker. The life-size model weighs 46,000 pounds and spans 43 feet from tip to tale, which is about the size of the ship Skywalker flew to battle Darth Vader in “Star Wars.” Thirty-two people, dubbed “master builders” by Lego, spent 17,000 hours assembling more than 5 million bricks to make the model at the company's headquarters...
May 16, 2013 |
The roughly 4-inch Lego likeness of Queen Elizabeth II will wear a silver-and-diamond crown less than an inch big to mark the 60th anniversary of the British monarch's coronation. The Queen of Miniland, as she's called, will show off the crown with 48 cut diamonds that was created by jewelry designer Dinny Hall. The Lego queen first displayed the crown during last year's Diamond Jubilee celebrations. The real Queen Elizabeth, by the way, was crowned with the almost 5-pound St. Edward's Crown six decades ago at Westminster Abbey in London.
CALIFORNIA | LOCAL
May 4, 2013 |
Arden Hayes is 5. He loves Legos and running so fast across the living room to flip onto the couch that his feet end up pointing at the ceiling. He also loves the presidents - especially 11 and 33. Arden knows all 44 U.S. presidents. In order. Ask him who was 29 and right away he'll say Warren G. Harding. As for 11 (James K. Polk) and 33 (Harry S. Truman), they're his favorites, he says, because "they're dark-horse candidates. " Also, Polk got us California, which happens to be Arden's home.