September 15, 1999 |
Roger A. Haupt, chief operating officer of Leo Burnett Co., will become that agency's president and chief executive, succeeding Jim Oates and Richard B. Fizdale. The appointment is effective Jan. 1. Oates, the current president, is retiring. Fizdale gives up the CEO title but will remain chairman. Chicago-based Leo Burnett is the world's ninth-largest advertising organization, with billings of nearly $7 billion. Clients include the Marlboro brand, Kellogg, McDonald's and Nintendo of America. . .
April 26, 1987 |
The pudgy Pillsbury Doughboy is as popular as ever (recently voted the favorite commercial character of Ad Age readers, capturing 20% of the vote), but at press time, the little guy was still without a voice! Legendary vocal performer Paul Frees (the voice of Boris Badenov in the "Rocky and Bullwinkle" cartoons), who died Nov. 1, had been the voice of Pillsbury's Poppin' Fresh since his creation in 1965. But ad agency Leo Burnett Co.
December 18, 1997 |
Just months after Leo Burnett Co. underwent an aggressive reorganization to counter criticism that it has lost its creative touch, the ad agency said Wednesday it will buy a 49% stake in a London-based agency with a reputation for innovative work. Burnett, one of the biggest U.S. ad agencies with 8,000 employees, said it will buy the stake over the next year in Bartle Bogle Hegarty Ltd. for an undisclosed amount of cash.
September 16, 1993 |
Reebok Pulls Accounts From Chiat-Day: Reebok International Ltd. dismissed the Los Angeles-based agency that created the "Planet Reebok" campaign and sneaker commercials with basketball's Shaquille O'Neal. The Stoughton, Mass., sports shoe and apparel maker said it will consolidate the $140-million worldwide Reebok advertising account with Chicago-based Leo Burnett, which has handled its ads in Latin America and Asia.