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BUSINESS
December 4, 1997 | Greg Johnson
Mission Hills-based Pharmavite Corp., which makes Nature Made vitamins, has selected Chicago-based Leo Burnett Co. to handle national advertising for the company's line of herbs. Earlier this year, Pharmavite awarded its vitamin-line account to Burnett. Pharmavite's herb line includes products like echinacea, St. John's wort, ginseng, garlic and ginkgo. The company did not report the dollar value of the account.
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BUSINESS
September 15, 1999 | Denise Gellene
Roger A. Haupt, chief operating officer of Leo Burnett Co., will become that agency's president and chief executive, succeeding Jim Oates and Richard B. Fizdale. The appointment is effective Jan. 1. Oates, the current president, is retiring. Fizdale gives up the CEO title but will remain chairman. Chicago-based Leo Burnett is the world's ninth-largest advertising organization, with billings of nearly $7 billion. Clients include the Marlboro brand, Kellogg, McDonald's and Nintendo of America. . .
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BUSINESS
December 18, 1997 | Associated Press
Just months after Leo Burnett Co. underwent an aggressive reorganization to counter criticism that it has lost its creative touch, the ad agency said Wednesday it will buy a 49% stake in a London-based agency with a reputation for innovative work. Burnett, one of the biggest U.S. ad agencies with 8,000 employees, said it will buy the stake over the next year in Bartle Bogle Hegarty Ltd. for an undisclosed amount of cash.
BUSINESS
September 15, 1999 | Denise Gellene
Roger A. Haupt, chief operating officer of Leo Burnett Co., will become that agency's president and chief executive, succeeding Jim Oates and Richard B. Fizdale. The appointment is effective Jan. 1. Oates, the current president, is retiring. Fizdale gives up the CEO title but will remain chairman. Chicago-based Leo Burnett is the world's ninth-largest advertising organization, with billings of nearly $7 billion. Clients include the Marlboro brand, Kellogg, McDonald's and Nintendo of America. . .
ENTERTAINMENT
April 26, 1987 | From Charles A. Johnson
The pudgy Pillsbury Doughboy is as popular as ever (recently voted the favorite commercial character of Ad Age readers, capturing 20% of the vote), but at press time, the little guy was still without a voice! Legendary vocal performer Paul Frees (the voice of Boris Badenov in the "Rocky and Bullwinkle" cartoons), who died Nov. 1, had been the voice of Pillsbury's Poppin' Fresh since his creation in 1965. But ad agency Leo Burnett Co.
BUSINESS
December 18, 1997 | Associated Press
Just months after Leo Burnett Co. underwent an aggressive reorganization to counter criticism that it has lost its creative touch, the ad agency said Wednesday it will buy a 49% stake in a London-based agency with a reputation for innovative work. Burnett, one of the biggest U.S. ad agencies with 8,000 employees, said it will buy the stake over the next year in Bartle Bogle Hegarty Ltd. for an undisclosed amount of cash.
BUSINESS
September 16, 1993 | From Times Staff and Wire Reports
Reebok Pulls Accounts From Chiat-Day: Reebok International Ltd. dismissed the Los Angeles-based agency that created the "Planet Reebok" campaign and sneaker commercials with basketball's Shaquille O'Neal. The Stoughton, Mass., sports shoe and apparel maker said it will consolidate the $140-million worldwide Reebok advertising account with Chicago-based Leo Burnett, which has handled its ads in Latin America and Asia.
BUSINESS
December 4, 1997 | Greg Johnson
Mission Hills-based Pharmavite Corp., which makes Nature Made vitamins, has selected Chicago-based Leo Burnett Co. to handle national advertising for the company's line of herbs. Earlier this year, Pharmavite awarded its vitamin-line account to Burnett. Pharmavite's herb line includes products like echinacea, St. John's wort, ginseng, garlic and ginkgo. The company did not report the dollar value of the account.
BUSINESS
September 16, 1993 | From Times Staff and Wire Reports
Reebok Pulls Accounts From Chiat-Day: Reebok International Ltd. dismissed the Los Angeles-based agency that created the "Planet Reebok" campaign and sneaker commercials with basketball's Shaquille O'Neal. The Stoughton, Mass., sports shoe and apparel maker said it will consolidate the $140-million worldwide Reebok advertising account with Chicago-based Leo Burnett, which has handled its ads in Latin America and Asia.
ENTERTAINMENT
April 26, 1987 | From Charles A. Johnson
The pudgy Pillsbury Doughboy is as popular as ever (recently voted the favorite commercial character of Ad Age readers, capturing 20% of the vote), but at press time, the little guy was still without a voice! Legendary vocal performer Paul Frees (the voice of Boris Badenov in the "Rocky and Bullwinkle" cartoons), who died Nov. 1, had been the voice of Pillsbury's Poppin' Fresh since his creation in 1965. But ad agency Leo Burnett Co.
BUSINESS
November 19, 1999 | Reuters
BP Amoco said that it has selected a single agency, Ogilvy & Mather, to handle its worldwide advertising. Previously the company had been served by Doner, British Petroleum's agency, and Leo Burnett Co., Atlantic Richfield Co.'s agency. The two oil companies expect to complete their merger by the end of the year. Marketing Week, a trade publication in Britain, estimated the potential combined billings at about $200 million.
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