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November 4, 1999 | GREG JOHNSON, TIMES STAFF WRITER
The parent companies of two big advertising agencies that represent such major clients as Procter & Gamble, Coca-Cola and General Motors are merging to create a global new agency with more than $1.7 billion in revenue. Chicago-based Leo Group and New York-based MacManus Group, which own Leo Burnett Co. and D'Arcy Masius Benton & Bowles, are merging into a new company that initially will be called BDM. The Chicago-based company will become the world's fourth-largest advertising company.
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BUSINESS
November 4, 1999 | GREG JOHNSON, TIMES STAFF WRITER
The parent companies of two big advertising agencies that represent such major clients as Procter & Gamble, Coca-Cola and General Motors are merging to create a global new agency with more than $1.7 billion in revenue. Chicago-based Leo Group and New York-based MacManus Group, which own Leo Burnett Co. and D'Arcy Masius Benton & Bowles, are merging into a new company that initially will be called BDM. The Chicago-based company will become the world's fourth-largest advertising company.
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