October 23, 1997 |
Leonard Pearlstein, a Los Angeles advertising veteran who helped launch the ill-fated Suzuki Samurai, is back in the driver's seat. He's been named chief executive of Team One, the El Segundo unit of Saatchi & Saatchi Worldwide that creates advertising for Lexus. Known as a hands-on executive who seldom takes no for an answer, Pearlstein is expected to expand Team One's limited roster of clients. "He's a builder of advertising agencies," said a former partner, Paul Keye.
October 30, 1997 |
Hardee's Food Systems Inc. has invited more than 50 agencies nationwide to bid on the $80-million Hardee's burger chain advertising account. Mendelsohn/Zien Advertising in Los Angeles, which handles advertising for Hardee's parent, CKE Restaurants Inc., won't be bidding on the account. Mendelsohn will continue to handle test-marketing for dual-menu restaurants featuring food from both Hardee's and CKE's Carl's Jr. chain.
January 8, 1998 |
Team One Advertising, the El Segundo-based agency that creates advertising for Lexus, said it has withdrawn from the competition to handle the Hardee's fast food restaurant account. Team One Chief Executive Leonard Pearlstein called the decision not to compete for the business difficult, but said that the agency was busy with new work for Lexus, Toyota Motor's luxury division. Pearlstein had handled the Hardee's business at his own agency until last October, when he joined Team One.
February 9, 1991 |
One of the most creative but financially strapped ad firms in Los Angeles, Keye/Donna/Pearlstein, is expected to announce next week plans to merge with the Seattle agency Livingston & Co. A deal has been signed which would rename the ad firm Livingston & Keye, according to well-placed industry sources who asked not to be identified. Many--but not all--of Keye/Donna's estimated 30 employees will be retained by Livingston.
June 4, 1988 |
Hoping to counter a wave of negative publicity following reports of serious safety problems with the popular Suzuki Samurai, Suzuki began a week-long nationwide advertising blitz Thursday night, the company said Friday. The U.S. sales arm of the Japanese auto maker began to buy advertising time on network news programs and on local television news shows across the country beginning Thursday, airing ads that quote from positive reviews of the Samurai in auto industry trade magazines.