March 26, 1998 |
Lexus hopes ol' Slowhand can help sell $40,000 cars quickly. The luxury label of Toyota, with U.S. headquarters in Torrance, this weekend will unveil two TV ads linking performer Eric Clapton's attributes to those of its automobiles. Lexus sponsors Clapton's 1998 U.S. tour. The spots feature "pop-ups," similar to those used on VH-1's "Pop-Up Video" program, to tout such things as Clapton/Lexus' "breathtaking acceleration" and "effortless shifting."
March 30, 1990 |
Lexus is sticking its money where its agency is. Team One Advertising, the same agency that has helped drive Lexus to impressive sales, sped off Thursday with the estimated $20-million to $30-million annual ad business for the newly formed national Lexus Dealer Assn. The El Segundo-based agency already handles the estimated $60-million-plus national ad business for Lexus. The new account is among the largest awarded on the West Coast in months.
July 26, 2005 |
Toyota Motor Corp. will begin selling its Lexus brand in Japan on Aug. 30 to increase its share of the luxury segment in the world's second-largest auto market. Four sedan models that are sold under the Lexus brand in the U.S. but under the Toyota brand in Japan will get the Lexus nameplate in Japan by next year, the company said. The automaker aims to sell as many as 60,000 units a year. Toyota is bringing home its luxury brand, developed in 1989 for the U.S.
March 24, 2005 |
Toyota Motor Corp., the world's largest seller of gasoline-electric autos, said its next hybrid would be a Lexus luxury sedan able to accelerate from zero to 60 mph in less than six seconds. The Lexus GS 450h will start sales next year and will be Toyota's first hybrid with rear-wheel drive, the company said. Toyota said the sedan's combination of a V-6 engine and an electric motor would get about 30 miles per gallon of gasoline.
January 31, 1989 |
An appellate court Monday extended an order halting Toyota Motor Corp.'s advertising campaign for its Lexus car while reviewing a trademark infringement case with Mead Data Corp., which markets a research service called Lexis. Charles Faruki, representing Mead, asked a three-member panel of the U.S. Court of Appeals to uphold a trial court ruling that Toyota infringed on Mead's trademark for its computerized legal research service. The appellate court extended the temporary order, issued Jan.
July 16, 1998 |
Owners of Lexus automobiles remained the most satisfied after a year of driving their vehicles, with Toyota's luxury brand winning the top prize in J.D. Power & Associates' customer satisfaction study for a second straight year. Nissan's Infiniti cars ranked second in the study, followed by General Motors' Saturn. Jaguar was fourth, and Ford's Mercury line rounded out the top five.
January 5, 1989 |
A federal appeals court today spared Toyota Motor Corp. from an embarrassing scramble to mask the nameplates on its new Lexus luxury cars premiering at a major auto show but said the Japanese auto maker cannot advertise the brand nationally until a trademark dispute is settled.
March 20, 2009 |
Jaguar and Buick surged to the top of J.D. Power & Associates' closely watched vehicle dependability study this year, tying for the No. 1 spot and dethroning Lexus for the first time since the Japanese luxury brand has been a part of the survey. Lexus, Toyota Motor Corp.'s luxury brand, took the next spot in the study released Thursday, followed by Toyota's namesake brand, then Mercury, Infiniti and Acura.
February 10, 1989 |
The Lexus name for Toyota Motor Corp.'s new luxury car division will be history if a federal appeals court rules against it in a lawsuit, a company official says. "We'll have to change our name," Lexus General Manager Dave Illingworth said Thursday, if the U.S. 2nd Circuit Court of Appeals in New York rules against it in a lawsuit brought by Mead Data Central Inc. of Dayton, Ohio.
July 28, 2004 |
The federal government said it was closing a safety investigation into the Toyota Camry, Camry Solara and Lexus ES 300 but would continue to monitor the vehicles because of allegations they could surge ahead without warning. The National Highway Traffic Safety Administration began investigating in March after receiving reports of 30 crashes attributed to a possible defect. At least one pedestrian was injured in one of the crashes.