BUSINESS
February 16, 1993 | JAMES F. PELTZ, TIMES STAFF WRITER
Life Alert, the Chatsworth-based emergency response company, agreed to pay $1.35 million and to stop using alleged high-pressure sales tactics as part of an out-of-court settlement last week with county and state attorneys. The company is best known for its television advertisements depicting an elderly woman who has fallen and moans that she can't get up to dial for help.
CALIFORNIA | LOCAL
September 14, 1991 | AMY PYLE and JACK CHEEVERS, TIMES STAFF WRITERS
A Chatsworth firm's national television advertising campaign depicted a gray-haired woman lying helpless at the bottom of a staircase, crying, "I've fallen and I can't get up!" It urged the elderly and disabled to buy an emergency alarm system that could supposedly summon help faster than dialing 911. After an undercover sting operation by district attorney's investigators, the firm, Life Alert Emergency Response Inc.
CALIFORNIA | LOCAL
September 14, 1991 | AMY PYLE and JACK CHEEVERS, TIMES STAFF WRITERS
The Chatsworth firm's national television advertising campaign depicted a gray-haired woman lying helpless at the bottom of a staircase, crying, "I've fallen and I can't get up." It urged the elderly and disabled to buy an emergency alarm system that could supposedly summon help faster than dialing 911. Following an undercover sting operation by district attorney's investigators, the firm, Life Alert Emergency Response Inc.
NEWS
November 6, 1991 | LYNN SIMROSS, TIMES STAFF WRITER
To many senior citizens, Home Alone is not just the title of a movie. It's reality. And as America's population ages, many adults have an elderly parent, aunt or uncle living alone. Safety and security concerns have prompted a growing use of personal alarm devices, the button-activated kind you wear to summon help in case of an emergency.