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Like We Care Television Program

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February 16, 1992 | JANE HALL
The latest product from MTV's news department is "Like We Care," a daily magazine for 14- to 19-year-olds that debuted two weeks ago. The title is vintage MTV: It's a teen-age expression that can mean "we don't care" but which can also mean "we really do care, but we're too cool to admit it." MTV is hoping it can tap the latter sentiment with news and information that is relevant to their lives, especially if it's told in their own voices.
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ENTERTAINMENT
February 16, 1992 | JANE HALL
The latest product from MTV's news department is "Like We Care," a daily magazine for 14- to 19-year-olds that debuted two weeks ago. The title is vintage MTV: It's a teen-age expression that can mean "we don't care" but which can also mean "we really do care, but we're too cool to admit it." MTV is hoping it can tap the latter sentiment with news and information that is relevant to their lives, especially if it's told in their own voices.
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