July 17, 2013 |
The Weinstein Co. is no stranger to take-no-prisoners movie marketing campaigns. The independent studio's promotional efforts are legendary in Hollywood, where it has pulled out all the stops to land Oscar wins for such films as “The Artist” and “The King's Speech,” racking up big box-office for any number of little films in the process. So when it came to marketing the drama “Fruitvale Station,” the Weinstein Co. did what it does best: Ride the zeitgeist. At a moment of national reckoning, when emotional demonstrations are being staged across the country externalizing the debate about race and equality in 21 st century America, the studio is employing a marketing campaign predicated on generating a dialogue about social injustice to give the film a promo push.
August 8, 2012 |
"The Master," writer-director Paul Thomas Anderson's profile of a cult leader that appears to be a thinly veiled look at the Church of Scientology, has been added to the competition lineup at the Venice International Film Festival. Starring Philip Seymour Hoffman, Joaquin Phoenix and Amy Adams, "The Master" is scheduled to be shown in Venice on Sept. 1, two weeks before its limited release starts in the United States. It is unclear if the film from the director of "Magnolia" and "There Will Be Blood" will be shown at other festivals, particularly the Telluride Film Festival over Labor Day weekend and the Toronto International Film Festival, which runs from Sept.
January 20, 2012 |
The fourth movie in Sony Pictures' "Underworld" vampire series should lead the box office this weekend as Hollywood hopes to continue what has been a strong January in theaters. People who have seen prerelease audience surveys are confident that"Underworld: Awakening"will debut with between $20 million and $25 million. There's less certainty around another new entry,"Red Tails. " The George Lucas-produced movie about the World War II Tuskegee Airmen is tracking for an opening of around $15 million, gaining momentum recently among African American audiences.
December 8, 2002 |
Studios bring out movies in a variety of ways during the holiday season. The nationwide releases bombard us with TV ads and talk-show appearances by their stars as they vie for the instant hit, but for more specialized films, the ones seeking Oscar glory and the ancillary lucre, it's a little tougher to clarify when they are coming to a theater near you. Many films take a strictly traditional path, opening in a few major markets before expanding.
October 19, 2012 |
Fans of “Oldboy” who are wondering how Spike Lee will tackle the South Korean cult hit won't have to wait very long to find out: Lee's English-language version of the movie will hit theaters in less than a year. FilmDistrict, which is releasing the Josh Brolin-Sharlto Copley revenge drama, announced Friday that it will open the film on Oct 11, 2013. The movie will go wide, settling the question of whether Lee's indie background would prompt a more limited release. “Oldboy” will go up against a 3-D re-release of “Star Wars: Revenge of the Sith.” among other still-to-be-dated films.
August 20, 2012 |
Robert Pattinson may still be better at selling tabloids than movie tickets. The "Twilight" star's latest film, "Cosmopolis," opened in limited release this past weekend and took in $96,437, according to an estimate from distributor Entertainment One Films. Playing in three theaters, that amounted to a per-location average of $24,109 - a decent figure but one far behind some of the year's more successful smaller releases. By comparison, Wes Anderson's "Moonrise Kingdom" took in an average of $130,749 in the four theaters it launched in back in May. "Cosmopolis," directed by David Cronenberg, debuted at the Cannes Film Festival last spring to mixed response, and has since divided critics - the film notched a 64% fresh rating on Rotten Tomatoes.
December 6, 2013 |
Nelson Mandela, who fought for decades to end racial oppression in South Africa, has died just weeks before the wide release of a movie telling the story of his life. The film, titled "Mandela: Long Walk to Freedom," chronicles its subject's early life, the quarter-century he spent in prison, and his rise to become the first-ever black president of South Africa. He has since remained a symbol of the long fight against the apartheid regime. Mandela is played by the British actor Idris Elba in the film, which is set to debut in theaters across the U.S. on Christmas Day. The movie is being distributed by the Weinstein Co. and was directed by Justin Chadwick. PHOTOS: Actors who've portrayed Nelson Mandela on screen It has already built some momentum during its limited release.
January 3, 2013 |
There won't be much buzz at the box office on the first weekend of the new year, as only one new movie -- "Texas Chainsaw 3D" -- hits theaters nationwide. The horror flick starring the serial killer made famous in 1974's "The Texas Chainsaw Massacre" is expected to debut with a respectable sum of about $16 million, according to people who have seen pre-release audience surveys. The movie is to premiere in a handful of theaters at 10 p.m. on Thursday, before expanding nationwide on Friday to 2,654 locations.
May 31, 2012 |
There probably will be a happily-ever-after ending for "Snow White and the Huntsman" at the box office this weekend. The adaptation of the classic fairy-tale -- the second take on "Snow White" to hit theaters this year -- is expected to open with a solid sum of $40 million to $45 million, according to those who have seen pre-release audience surveys. The studio behind the film, Universal Pictures, is projecting a softer opening of between $30 million and $35 million. Either way, the movie should open with far more than March's "Mirror Mirror," Relativity Media's more comedic spin on Snow White starring Lily Collins and Julia Roberts, which launched with a weak $18 million domestically and ultimately collected $62 million.
September 16, 2012 |
A 3-D version of “Finding Nemo” was expected to dominate the box office upon its debut, but the animated film sank to the runner-up position at the multiplex this weekend. Instead, “Resident Evil: Retribution,” the fifth installment in the popular Milla Jovovich science-fiction thriller franchise, claimed the No. 1 position. However, both films missed industry projections. Pre-release audience polling had suggested that “Retribution” would take in around $27 million during its first weekend in theaters, but Sony Pictures estimated that the film actually opened with a decent $21.1 million.