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BUSINESS
September 2, 1988 | BRUCE HOROVITZ, Times Staff Writer
Several years ago, IBM said so long Charlie to those popular Charlie Chaplin ads, and on Thursday, the computer giant said so long as well to the troubled ad firm that created them. For months, the advertising world has watched how International Business Machines would handle a bitter dispute that led to the breakup of the New York ad firm that handled most of its advertising in the 1980s.
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BUSINESS
September 2, 1988 | BRUCE HOROVITZ, Times Staff Writer
Several years ago, IBM said so long Charlie to those popular Charlie Chaplin ads, and on Thursday, the computer giant said so long as well to the troubled ad firm that created them. For months, the advertising world has watched how International Business Machines would handle a bitter dispute that led to the breakup of the New York ad firm that handled most of its advertising in the 1980s.
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