September 10, 1997 |
Allie Kligman, a Rockville, Md., 13-year-old, got hooked on Absolut by her 16-year-old sister, Jillian. The teenagers aren't interested in what's inside the vodka bottle. Instead, they scour magazines for Absolut ads for the collection on their walls. "They're so creative," said Allie of the ads, which feature an Absolut bottle in various shapes and settings. One of the most popular carries the slogan "Absolut Hitchcock" on a bottle outline reminiscent of Alfred Hitchcock's profile.
June 17, 1997 |
The nation's top broadcast regulator agreed Monday to delay until July a vote on whether the Federal Communications Commission should open an inquiry into liquor advertising on radio and television. FCC Chairman Reed Hundt said he removed the item from Thursday's agenda at the request of Commissioner Rachelle Chong. Chong and Commissioner James Quello have argued that the FCC does not have jurisdiction over liquor advertising.
March 13, 1997 |
Talk about a brewhaha. That's what seems to be shaping up over "alcopops"--alcoholic fruit soda pops that have become a phenomenal success in Britain and Australia and may or may not be heading to a market near you. These lemonade-flavored cocktails contain about 4.5% alcohol, roughly the same punch as beer, but masked sweetly so they can be chugged like soda.
March 7, 1997 |
Alcohol and tobacco advertisers are using graphics and music with strong kid appeal to tout their products on the Internet, an advocacy group asserted Thursday. The Center for Media Education said that government action is needed to protect children from tempting cyber pitches, some of which may be illegal. But representatives of alcohol and tobacco companies insisted that they are not using interactive pitches to target kids and teenagers.
December 14, 1996 |
Federal Communications Commission Chairman Reed Hundt said he intends to begin a broad inquiry next year on TV liquor ads, including possible regulatory options to restrict them. Reed said the inquiry would be framed in a way "that's not slanted toward one particular outcome" but would offer a "forum where any reasonable question can be asked, including whether or not a rule would be constitutional or not."
November 9, 1996 |
The nation's top communications regulator is asking local television and radio stations to follow the lead of the major networks and reject liquor advertising. "I would not like to see these ads on television," said Reed Hundt, chairman of the Federal Communications Commission. What he plans to do about it remained murky, though. The trade group for the liquor industry has decided to abandon a voluntary pledge not to advertise on television and radio.