CALIFORNIA | LOCAL
April 9, 1998 |
With the help of sports stars and T-shirts, the liquor industry Wednesday launched a Spanish-language video program to discourage underage drinking in the Latino community, earning the endorsement of local officials and the skepticism of public interest groups. "Sin Rodeos," a Spanish version of a 3-year-old English-language program called "Ready or Not," is aimed at the parents of 10- to 14-year-olds.
September 11, 1999 |
Government regulators say the alcoholic beverage industry needs to adopt tougher standards to prevent marketing beer, wine and liquor to people under 21. In a report to Congress late Thursday, the Federal Trade Commission said alcohol companies have used television shows and films popular with youth to promote their beverages--despite voluntary rules against marketing to underage drinkers.
April 23, 1988 |
Alcoholic beverages can cause cancer in chronic abusers, Gov. George Deukmejian's scientific advisory panel concluded Friday, a move that could lead to health warnings for consumers. The panel members, appointed by the governor to help implement Proposition 65, agreed unanimously to place alcoholic beverages on the list of chemicals known by the state to cause cancer, thereby subjecting beer, wine and liquor to the requirements of the anti-toxics initiative.
June 15, 1996 |
The White House on Friday urged liquor companies to continue abiding by a half-century voluntary ban on broadcast ads for hard liquor, as one distiller began airing commercials in Texas. "The president feels the . . . ban on advertising by hard-liquor manufacturers is a good thing and has helped protect children," presidential spokesman Mike McCurry told reporters.
February 26, 1993 |
President Clinton's apparent preference for raising "sin taxes" to pay for universal health care returns the federal government to the revenue stream from which it has fished for many years. And while "sin taxes" may enable the Administration to avoid the politically risky proposition of taxing employee health benefits, they are by no means an easy source of money.
October 15, 1991 |
"If you're under 21, the soft drinks are over there." That's just one of several slogans popping up on buttons, signs, stickers and posters at liquor stores and retail outlets across the nation as part of a new push against drunk driving and underage drinking by the Century Council, a Los Angeles-based nonprofit organization. And at more than 3,000 campuses nationwide, this is National Collegiate Alcohol Awareness Week.
August 9, 1999 |
Veronica Pekarovic has a new office assistant, which is a big help because her business has such a small staff. Tatiana has been pulling Pekarovic's faxes for the past hour. She's also been playing with her blocks. "She's my 3-year-old," says Pekarovic, 37, who runs a vodka company out of her Pacific Palisades home. "She starts school in September and right now I have her around for the month. So I do my work and I play with her." Pekarovic named her small company R&A Imports Inc.
March 21, 1999 |
In 1993, the Mexican American Legal Defense and Educational Fund, one of the nation's preeminent advocates of Latino rights, christened its renovated Los Angeles headquarters the MALDEF Anheuser-Busch Nonprofit Center. The League of United Latin American Citizens (LULAC), the country's oldest Latino organization, festoons its annual conference halls with Budweiser banners.
CALIFORNIA | LOCAL
March 9, 1996 |
The city has decided that allowing beer and wine makers to sponsor events at parks and beaches does not create problems. The City Council agreed in February 1995 to a one-year trial in which manufacturers of beer and wine would sponsor events such as the Men's Pro Beach Volleyball and Pro Beach Roller Hockey competitions. The council set guidelines for the sponsors, and city staff worked with promoters and organizers of events to follow the rules.
February 24, 1989 |
It isn't exactly telephone sex. But a new billboard advertising campaign for Johnnie Walker Scotch--set to premiere next month in Los Angeles--is, at the very least, telephone titillation. The $3-million West Coast campaign will feature billboards showing the backside view of a swimsuit-clad woman along with the message, "My number is 213-259-0373." Those who make the phone call are greeted by a recording of a woman who says, in a rather sexy voice, "Hi, this is Julie.