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Little Caesar Enterprise Inc

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BUSINESS
September 17, 1998 | DENISE GELLENE
Advertiser: Little Caesars Pizza Agency: Bozell Worldwide, New York Challenge: Help revive stagnant sales at the pizza restaurant chain while maintaining the humorous tone TV viewers expect from Little Caesars' ads. The Ads: In two television commercials, talking pizzas extol the virtues of Little Caesars pizza. In one spot, the talking pizzas view "home movies" showing them as little balls of dough. In another commercial, two freshly prepared pizzas admire each other's toppings.
ARTICLES BY DATE
BUSINESS
September 17, 1998 | DENISE GELLENE
Advertiser: Little Caesars Pizza Agency: Bozell Worldwide, New York Challenge: Help revive stagnant sales at the pizza restaurant chain while maintaining the humorous tone TV viewers expect from Little Caesars' ads. The Ads: In two television commercials, talking pizzas extol the virtues of Little Caesars pizza. In one spot, the talking pizzas view "home movies" showing them as little balls of dough. In another commercial, two freshly prepared pizzas admire each other's toppings.
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