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Little Caesars Enterprises Inc

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April 1, 1999 | DENISE GELLENE
Advertiser: Little Caesars Agency: Bozell Worldwide, Detroit Challenge: Draw attention to a two-month pizza giveaway promotion intended to jump-start sales. The Ad: Little Caesars kicks off a 40th-anniversary promotion with a TV spot that features a Little Caesar character going through a midlife crisis. In an attempt to impress a svelte young woman, Little Caesar trades his clunker for a Dodge Viper. Attracted by the car--and the pizza in the back seat--she accepts a ride.
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BUSINESS
April 1, 1999 | DENISE GELLENE
Advertiser: Little Caesars Agency: Bozell Worldwide, Detroit Challenge: Draw attention to a two-month pizza giveaway promotion intended to jump-start sales. The Ad: Little Caesars kicks off a 40th-anniversary promotion with a TV spot that features a Little Caesar character going through a midlife crisis. In an attempt to impress a svelte young woman, Little Caesar trades his clunker for a Dodge Viper. Attracted by the car--and the pizza in the back seat--she accepts a ride.
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SPORTS
October 8, 2006 | From the Associated Press
A knee injury cut short Mike Ilitch's baseball career in the 1950s. It couldn't end his baseball dreams. Nor could a dozen losing seasons since he bought the Detroit Tigers 14 years ago. Now he has another stunning success to add to those from business and hockey. The Tigers brought people in droves to the downtown stadium that Ilitch opened six years ago. And it's not over yet: Detroit is in the postseason for the first time since 1987.
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