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October 6, 1993 | From Times Staff and Wire Reports
Diet Coke Picks Loew & Partners: The majority of an estimated $95-million ad account has been handed to the New York agency. While Lowe will handle all English-language Diet Coke ads, its sister agency, Lintas: New York, which formerly handled the entire account, will at least temporarily handle Diet Coke ads in all foreign nations that sell the soft drink.
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BUSINESS
October 6, 1993 | From Times Staff and Wire Reports
Diet Coke Picks Loew & Partners: The majority of an estimated $95-million ad account has been handed to the New York agency. While Lowe will handle all English-language Diet Coke ads, its sister agency, Lintas: New York, which formerly handled the entire account, will at least temporarily handle Diet Coke ads in all foreign nations that sell the soft drink.
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