Logo Television Network

Any company that broadcasts such shows as "Jackass" and "Beavis and Butthead" can't get overly worried about controversy. But Viacom -- the corporate giant behind CBS, MTV, Nickelodeon and numerous other networks and media properties -- might be taking its biggest TV programming gamble yet with Logo, the long-awaited gay cable channel. On Thursday, the media giant will roll out the network in roughly 10 million U.S.

Comcast Corp. and Cox Communications Inc. are in talks to carry Logo, a gay-oriented cable channel launched Thursday by Viacom Inc.'s MTV unit. The firms will carry Logo if they can agree on fees to be paid to New York-based Viacom, said representatives of Comcast, based in Philadelphia, and Cox, based in Atlanta.

The company that convinced millions of music fans they want their MTV is now targeting a cable channel to gay and lesbian viewers. Viacom Inc.'s MTV Networks on Tuesday announced a February launch for Logo, a channel that will follow in the trail blazed by such shows as "Will & Grace," "Queer Eye for the Straight Guy" and "The L Word."

Any company that broadcasts such shows as "Jackass" and "Beavis and Butthead" can't get overly worried about controversy. But Viacom -- the corporate giant behind CBS, MTV, Nickelodeon and numerous other networks and media properties -- might be taking its biggest TV programming gamble yet with Logo, the long-awaited gay cable channel. On Thursday, the media giant will roll out the network in roughly 10 million U.S.

Comcast Corp. and Cox Communications Inc. are in talks to carry Logo, a gay-oriented cable channel launched Thursday by Viacom Inc.'s MTV unit. The firms will carry Logo if they can agree on fees to be paid to New York-based Viacom, said representatives of Comcast, based in Philadelphia, and Cox, based in Atlanta.

The company that convinced millions of music fans they want their MTV is now targeting a cable channel to gay and lesbian viewers. Viacom Inc.'s MTV Networks on Tuesday announced a February launch for Logo, a channel that will follow in the trail blazed by such shows as "Will & Grace," "Queer Eye for the Straight Guy" and "The L Word."