August 21, 2012 |
Good news, college football fans: Pop-Tarts are becoming game-ready. Five schools have come to agreement with Kellogg's to be represented on Pop-Tarts boxes and also will have their logos appear in the frosted topping. Fans of these schools can get ready for ... --Bulldog Berry, a strawberry treat with a big "G" logo on the icing to represent red-clad Georgia. --Razorback Red, another strawberry treat with the mascot Razorback on the icing to represent Arkansas, which also wears red. --Tar Heel Berry, with the "NC" on the icing to represent North Carolina.
September 27, 2012 |
Purveyors of fast food such as McDonald's try to make impression on young consumers. And a new study of kids' brains shows that it's working. Researchers at the University of Missouri in Kansas City and the University of Kansas Medical Center did MRI scans of kids' noggins while showing them assorted corporate logos. Turns out that when a logo for a fast-food chain comes up - the golden arches, say - the pleasure centers of kids' brains light up, showing that a connection is being made to something considered a treat or a reward.
April 19, 1992
Am I the only one annoyed and angered by the growing practice of superimposing station logos over the programming? I recall the maneuver being started by NBC sports. Now the tactic has run amok and is out of control. The worst offenders seem to be USA, The Family Channel, CNBC, VH-1, MTV and CNN. The list is growing rapidly, with ABC's "Good Morning America" suddenly sticking "GMA" in its programming. Since the logo remains stationary, I find my eyes constantly looking at it as though there was dirt on my television screen.
April 10, 1997 |
The Council on American-Islamic Relations on Wednesday demanded that Nike Inc. apologize for using a logo on athletic shoes that resembles the word "Allah" in the Arabic script. Nike said the logo was meant to look like flames for a line of shoes to be sold this summer with the names Air Bakin', Air Melt, Air Grill and Air B-Que. The company said it caught the problem six months ago, long before the shoes went into production.
May 27, 1987
The brewing giant, challenged by a soda company that started in a kitchen 10 years ago, agreed to change the packaging on its Zeltzer Seltzer soft drink by Dec. 1. The makers of Soho Natural Soda had claimed that the checkerboard design on Zeltzer Seltzer looked suspiciously like the checkerboard design on Soho soda. In the settlement approved by a federal judge, no cash payments were made by either side.
August 14, 1996 |
Fred Hosseini has carved a profitable niche out of industrial upheavals. When some big banks merge, for example, Hosseini's AdImpact agency hires on to create signs--hundreds of them--for the new corporate entity. They range from the tiny logo on parking decals to 13-foot-high lettering atop high-rise banking headquarters.