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CALIFORNIA | LOCAL
November 12, 1996
Courses in business management may be the next step in revitalizing Long Beach's arts community. Responding to a national study that arts groups in general lack cohesive economic strategies, the city's Public Corp. for the Arts is planning a 13-week program titled "Business of Art and Art of Business." Too often, cultural organizations fall behind trends in marketing and fund-raising, said corporation program Director Rose Ratkovich.
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CALIFORNIA | LOCAL
November 12, 1996
Courses in business management may be the next step in revitalizing Long Beach's arts community. Responding to a national study that arts groups in general lack cohesive economic strategies, the city's Public Corp. for the Arts is planning a 13-week program titled "Business of Art and Art of Business." Too often, cultural organizations fall behind trends in marketing and fund-raising, said corporation program Director Rose Ratkovich.
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