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Loren Krok

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BUSINESS
September 17, 1990 | STUART SILVERSTEIN, TIMES STAFF WRITER
The rich young Krok sisters were masterful at selling the success story that made them famous. Even as their family's legal problems mounted and their firm sank into Chapter 11 bankruptcy last month, the four sisters appeared smiling on the cover of Family Business magazine. The publication credited the Kroks with creating "an important force in the personal care products industry." For the Kroks' Santa Monica company, EPI Products USA, glamorous, enticing images were essential sales tools.
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BUSINESS
October 16, 1990 | STUART SILVERSTEIN, TIMES STAFF WRITER
The embattled Krok family, which rode to fame in the late 1980s by selling the Epilady hair remover, brought a countersuit Monday, accusing their firm's big banks of waging a humiliating but groundless "smut campaign" to extract a settlement in a legal dispute. The countersuit, filed in federal court in Los Angeles, also charged that two of the Krok sisters were fraudulently duped into personally guaranteeing a $25-million loan by the main lender, Bank of New York.
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NEWS
January 17, 1990 | ROSE-MARIE TURK, TIMES STAFF WRITER
Their new Santa Monica headquarters are already too small. The telephones in their Virginia Beach, Va., customer service center ring to the tune of 2,000 calls per day. In less than three years, they have launched 20 personal care products and talk about a 1989 sales figure of $200 million. Meet the entrepreneurial Epiladies (a.k.a. the Krok sisters): Sharon, Arlene and Loren. Young (31, 29, 24 respectively), smart and born to hate the hair on their legs.
BUSINESS
September 17, 1990 | STUART SILVERSTEIN, TIMES STAFF WRITER
The rich young Krok sisters were masterful at selling the success story that made them famous. Even as their family's legal problems mounted and their firm sank into Chapter 11 bankruptcy last month, the four sisters appeared smiling on the cover of Family Business magazine. The publication credited the Kroks with creating "an important force in the personal care products industry." For the Kroks' Santa Monica company, EPI Products USA, glamorous, enticing images were essential sales tools.
BUSINESS
October 16, 1990 | STUART SILVERSTEIN, TIMES STAFF WRITER
The embattled Krok family, which rode to fame in the late 1980s by selling the Epilady hair remover, brought a countersuit Monday, accusing their firm's big banks of waging a humiliating but groundless "smut campaign" to extract a settlement in a legal dispute. The countersuit, filed in federal court in Los Angeles, also charged that two of the Krok sisters were fraudulently duped into personally guaranteeing a $25-million loan by the main lender, Bank of New York.
NEWS
January 17, 1990 | ROSE-MARIE TURK, TIMES STAFF WRITER
Their new Santa Monica headquarters are already too small. The telephones in their Virginia Beach, Va., customer service center ring to the tune of 2,000 calls per day. In less than three years, they have launched 20 personal care products and talk about a 1989 sales figure of $200 million. Meet the entrepreneurial Epiladies (a.k.a. the Krok sisters): Sharon, Arlene and Loren. Young (31, 29, 24 respectively), smart and born to hate the hair on their legs.
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