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Lost Enterprises Inc

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January 29, 1999 | Leslie Earnest
Joel Cooper, who in 1978 co-founded Gotcha Sportswear in a garage, said Thursday that he has signed on as chief executive of Lost Enterprises Inc., a small San Clemente surfboard and clothing maker. Cooper, who left Gotcha in 1997, said he was drawn to the "underground" company because it is small, holds promise and understands the youth market. "Lost is perceived as being this up-and-coming label," he said. "The marketing is way ahead of their volume."
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BUSINESS
January 29, 1999 | Leslie Earnest
Joel Cooper, who in 1978 co-founded Gotcha Sportswear in a garage, said Thursday that he has signed on as chief executive of Lost Enterprises Inc., a small San Clemente surfboard and clothing maker. Cooper, who left Gotcha in 1997, said he was drawn to the "underground" company because it is small, holds promise and understands the youth market. "Lost is perceived as being this up-and-coming label," he said. "The marketing is way ahead of their volume."
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February 9, 2000 | LESLIE EARNEST, Leslie Earnest covers retail businesses for The Times. She can be reached at (714) 966-7832 and at leslie.earnest@latimes.com
Lost Enterprises Inc. is also enjoying hearty growth since Gotcha Sportswear co-founder Joel Cooper signed on as chief executive just over a year ago. The San Clemente surfboard and clothing maker has expanded its overseas distribution, doubled its sales volume and increased its account base, co-owner Mike Reola said. The company is currently setting up a South African licensee, is selling in Japan and plans to set up distributors in Spain and Germany, Reola said.
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