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Louise Goeser

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November 25, 2007 | Marla Dickerson, Times Staff Writer
When Louise Goeser needs a little extra horsepower, she heads for the stable. Equestrian jumping is the latest pursuit of the president and chief executive of Ford Motor Co.'s Mexico division. The automaker's insurers would probably prefer it if the 54-year-old just bought a Mustang. But Goeser (pronounced GAY-zer) loves the challenge of guiding a horse over 1.4-meter-high fences. "I know it's sort of crazy," says Goeser, who took up the sport after assuming her post in Mexico in 2005.
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BUSINESS
November 25, 2007 | Marla Dickerson, Times Staff Writer
When Louise Goeser needs a little extra horsepower, she heads for the stable. Equestrian jumping is the latest pursuit of the president and chief executive of Ford Motor Co.'s Mexico division. The automaker's insurers would probably prefer it if the 54-year-old just bought a Mustang. But Goeser (pronounced GAY-zer) loves the challenge of guiding a horse over 1.4-meter-high fences. "I know it's sort of crazy," says Goeser, who took up the sport after assuming her post in Mexico in 2005.
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BUSINESS
July 9, 2003 | John O'Dell, Times Staff Writer
Not so long ago, it could be downright embarrassing to drive an American car. People who owned Fords heard the taunts that what the name really stood for was "Fix or Repair Daily." Those offerings from Detroit, along with Chevrolets, Dodges and others, just didn't age as well as imports. Now the domestics are catching up. Although Japan's big three automakers captured top honors Tuesday in Westlake Village-based J.D. Power & Associates' latest vehicle durability report, Ford Motor Co.
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