July 14, 1998 |
Magic Johnson Theatres will build a second multiplex cinema in the Los Angeles area, a 14-screen, $20-million complex in the city of Carson, according to company and city officials. The 70,000-square-foot project will be the only indoor movie theater in Carson, where company founder and former Los Angeles Laker basketball star Earvin "Magic" Johnson has supported efforts to build a stadium for professional football.
CALIFORNIA | LOCAL
June 3, 1998 |
Every week for five months, Earvin "Magic" Johnson's business team met with the Community Redevelopment Agency to map out a multimillion-dollar shopping center sorely needed in the Crenshaw district. Those meetings, the developers believed, were fruitful: The firm even awarded exclusive rights to a Los Angeles real estate company to search for such "big box" retailers as Target or Home Depot to occupy space in the sagging Santa Barbara Plaza. Suddenly and without warning, the meetings stopped.
May 21, 1998 |
It's rare for a professional athlete long retired from the sports world to score with commercial and product endorsement deals. It's even more unexpected when the player in question is Earvin "Magic" Johnson, whose endorsement career stalled in 1991 when he abruptly abandoned his National Basketball Assn. career after testing positive for HIV. Defying the odds, Johnson has returned to celebrity spokesdom.
March 4, 1998 |
When Magic Johnson Theatres opened a state-of-the-art movie complex at Baldwin Hills Crenshaw Plaza 2 1/2 years ago, there were enough hopes to pack the house. The $11-million complex--planted in underserved Crenshaw by former Los Angeles Lakers basketball star Earvin "Magic" Johnson--would help the mall lure big-name stores and upscale shoppers who had long taken their business outside the neighborhood, city and mall officials believed.
February 14, 1998 |
The mighty Titanic was going under, passengers were jumping overboard and the ship's string quartet was playing. Suddenly, a woman seated in a crowded section of the Baldwin Hills Crenshaw Plaza's movie complex shouted at the screen: "Forget playing! I'd get my ass in one of those lifeboats." The comment brought a moment of laughter, the kind of audience participation that moviegoers have come to expect at the 12-screen Magic Johnson Theatres.
CALIFORNIA | LOCAL
June 12, 1997 |
An honest movie advertisement would read like this: Coming to a theater near you! (Unless you happen to live in Watts. In that case there is no theater near you. And to see this movie you must hop on a bus or get in your car and trek out to Hawthorne or over to University Village or farther.) No ad or trailer would ever say it, but theatergoers who live in Watts know: Near is actually quite far, and it has been for 30 years.